Kiselev will become a judo commentator?

Last week, another contender for the TV-6 frequency appeared. The little-known television company 7-TV announced its desire to participate in the competition following ATV and the team led by the ex-head of TV-6 news broadcasting Mikhail Ponomarev.
In 1997, the “Children’s Project” channel, on which 7-TV would later appear, was registered with the Ministry of Press. Last fall, the bankrupt media outlet was bought by Krasbank, which remains its main shareholder today. Meanwhile, it is not clear why 7-TV is spoken of as a purely sports channel. He has 6 more equally priority areas: children's programs, music, information, entertainment programs, talk shows, television magazines. However, given the strong desire of General Director Oleg Aksenov to broadcast to the whole country, if the homeland orders it, you can pretend to be the devil.
The updated 7-TV will most likely be financed by Lukoil, which, by the way, has already sponsored the Russian Olympic team and generally works closely with the ROC and the State Sports Committee. In addition, Oleg Aksenov himself admitted the other day that there is little hope for the federal budget, so he is ready to consider all proposals for cooperation, including from Lukoil.
True, a member of the 7-TV board of trustees, Valentina Matvienko, said that the chances of getting the TV-6 frequency from the sports channel are small; rather, she is convinced of the opposite. Mikhail Lesin, according to Matvienko, “has his own position” on this matter. What it consists of remains a mystery. But you can guess something: although Mikhail Yuryevich has retired from work at Video International, he hardly wishes harm to his brainchild - the main distributor of television advertising on current TV. And advertising on a sports channel will not be easy.
Meanwhile, TV-6 LLC took a wait-and-see approach. The company's journalists are in no hurry to submit an application for participation in the competition and are unlikely to do so before February 14, when an extraordinary meeting of TV-6 shareholders is scheduled to take place on the issue of liquidation. Or maybe Kiselyov is developing a new broadcasting concept, taking into account the latest preferences of the authorities? Learning to commentate on judo competitions? Vasya Utkin showed him an example in the Earth-Air program...
Lena Goryacheva.