Translated material
Evening Internet: note 437 - Hurray, comrades
Will the next evening Internet have time to go out in 1998? - Readers were interested in the guest book , ICQ and personal correspondence. This issue received particular acuteness after Vi squeezed his own two -year anniversary (happening exactly a week before the New Year). I answered everyone who interests with unchanging optimistic self -confidence: I will have time, how not to have time! But then he suddenly looked at his watch and was dumbfounded. Oh, ikebana . In Petropavlovsk-Kamchatsky, the year has already come in 1999, and on the website of Vi the last update was still dated the 173rd anniversary of the Decembrists uprising ... dare to go out to the square? Don't know. But it is worth trying. So, in the yard we have on December 31, 1998. According to CNN , the outgoing year was marked by ten basic events, which I will not deny myself the pleasure of listing:
But here it is useful to recall the first law of Isaac Newton, since no one has canceled it yet. There are such reference systems, regarding which we still got off quite well this year and we can look at the future with optimism. What we will do. The grave consequences of the crisis for the Russian Internet have already been said enough (including in our previous notes). Today, looking back, you can state with calm complacency: the results of the September poll MN were neither a mistake nor an absurd accident. 80% of the pre -crisis users of the Russian network did not plan to part with the Internet, they did not part with it, despite all the vicissitudes of economic fortune. How they succeeded, despite all the dismissal, rise in price, closing, folding, contractions and other disasters - we will not guess, but we will limit ourselves to the constitutional. Neither Citiline, who was cried on the vests of the results of the inevitable deaths of Dialup providing in Rus', nor the steres, insulting the rumor of the mourning September Cassandra with victorious relations from the Internet Internet, without customers for the new year, did not remain. Of course, we can assume that if not for a crisis, then the number of Internet users in Moscow and St. Petersburg for the last quarter of the outgoing year could double, but this is fortune -telling. In fact, we can state that from August 17, 1998 until today the total number of Internet users in both capitals has only grown (I can’t say anything by the regions, since I do not own statistics). As for the market of content projects, it is also in the Rocyt News of the “information content of the Russian network”, here the crisis was initially perceived as a purely positive factor. Not in abstract theory (where, of course, all obvious disasters were foreseen, such as ruin of content providers, termination of investments, etc.), but in practice, purely in terms of numbers. The rapid growth of the attendance of Russian sites and the high rate of additions in their family have been celebrated from the end of August and further everywhere, without interruptions. Until the very end of October, individual pessimists tried to assure us that these Russian users were trying to “breathe in front of death”, however, all conceivable periods of the pre -crisis prepayment of the connection have expired - and the trend of growth of the FF IKU remains unchanged to this day. You can judge this at least for such an indicator as the daily turnover of three leading banner nets of the Runet. Advertising.ru , having stepped through a millionth line before the crisis, slowed down in the last months for quite obvious reasons, but below a million shows on a weekday has not been lowered over the last quarter. On September 11, interreklaim reported on the transition through a millionth line ( yesterday this network showed 1.620.737 banners, including almost half - on "ordinary" sites). And on November 10, the creators of the Russian Linkexchange reported the same record - a “folk” exchange network, where, according to the rules, erotic resources are not accepted at all. Yesterday's turnover RLE - 1321463 banner shows . The statistics of these three networks allows you to note the symmetrical growth of attendance in three independent categories of the sites of the Russian web: corporate projects (advertising.ru), personal pages (RLE) and strawberry (interreklating). We add here such noticeable Russian servers as Rambler , Rosbusinessconsulting , Chat.ru and information not participating in the banner exchange with any of these advertising networks - and it will turn out that everything is in order with the FF IKU. But with all our great love for server statistics, one cannot help but admit that you can’t smear the trail of FF ik ik and you won’t put it in your mouth. For the further development of Russian content, there is little growing attendance. Some money is also needed - whether it is operating profit as evidence of self -sufficiency, or investment flows as a necessary lever to continue "work for the future." Show me the money, as Leonid L. Delitsyn likes to repeat, when someone begins to paint the shining prospects of upcoming successes on the domestic content-market in his presence. As for the profitability of individual content projects, this is a large and interesting topic on which every Russian Internet commerce, could tell us a lot if he suddenly decided to get out of business and devote the rest of the days of a pedagogical career. In the absence of such ascetics, we can judge a possible gives from Russian network projects by indirect numbers. For example, take an official price list of Rosbusinessconsulting , compare with the Ramblerian data about the attendance of this site, to change and sneak out (not forgetting to pre -confer that the advertising square on the pages of RBC is safely in demand). I bring RBC here as the most non -native example in all of the run. In relation to any other more or less successful Russian server, you can find excuses - why its success cannot be repeated from scratch a dozen others. For example, jokes from Russia are charged with the fact that they have existed for a long time (to this day there is a myth to this day, according to which someone had previously stood up - that and slippers). It is known about information about Academician Aganbegyan (in a recent interview with the Internet World ) that he only received an investment of $ 2 million in 1998, which no other Russian content project can boast (and does not want to: this figure was never called in the press tripizers of Infoart). The RBC server is remarkable that no two million dollars at a time and no former glory is worth it. Until August, he was not known to anyone other than a handful of his paying customers. Just at the peak of the crisis, people managed to find their market niche and successfully exploit it. With what I can only congratulate them and note from myself: no one is forbidden to repeat this success from scratch today, with a very modest initial investment, compensating for the lack of starting capital with a competent distribution of those few resources that are available ... As for investments - they, too, will not go anywhere in the coming 1999. Until the money (and abroad) has not been transferred even in Russia (and abroad), dreaming of increasing in volume, the Internet will remain the attachment point of their application. Given the historical experience and general logic, it is much more promising and safe to invest in Russian content projects than to store them on local banks, or to buy shares of domestic enterprises with an eye on Yurymikhalych's promises to make a redistribution in favor of the AFK system immediately after the election of 2000 ... So we will not be lost with God's help. Or, at least, we will try not to disappear. Perhaps it will turn out. For this again I congratulate the reader on the New Year and remain in timid hope that our meetings in it will be more frequent than in 1998 ... |