Sergey Kuznetsov. Naset: Issue 37

Project: nineties

(The conditions of the game - here )

Key words: power, gender, corporation

I so often told this story that I decided to end it in the end in this project.

Masha Tigrova worked as one of the main managers in a large trading office. It was a short, thin, elegant girl. Once I went to her, trying to promote the advertising department of her company (just assembled to open a website) to place banner advertising in Zhurnal.ru (it was then opened then). Involuntarily, I became a witness to the scene that I remembered for a long time.

After looking at the papers that just came - it was Monday, ”Masha called one of her subordinates.

- Igor, what is it? she asked, showing him a fax.

“This is a draft agreement with Z, which they sent us,” said the young man, for some reason changing in his face.

“But am Igor, you didn’t explain to them that we are working only under standard agreements,” Masha said gently.

- You see, Masha, I did not have time. We just talked on Friday, and they have already sent ...

“How is it,” said Masha and her voice fell to gently, almost erotic, “people sat all the weekend, prepared a draft contract, and I will not even read it (breaking the contract) .” Because we work only under standard contracts.

Igor, it seems, was even silent, and Masha, without changing the tone, continued:

- Is this a good beginning for partnership? So please call them and explain what happened.

“Yes, of course,” and the pale Igor left the cabinet.

I thought for a long time that this episode shows the difference between the male and female power - because any male editor would scream and stomping his feet. For many years, the car seemed unsurpassed to me - and only once did I encounter something like that.

The editor of the newspaper, where I then worked, met me in the editorial office and, showing a fresh issue, asked in the same gentle tone:

- Seryozha, do you seriously think that this film became the first major Hollywood film in which A. played?

“Yes,” I answered and felt the blood cast from the cheeks.

- But what about the films X, Y and Z? he asked, and I regretted that I could not say “yes” and go to correct.

There was no malice, anger, irritation in his voice. In the best case, bewilderment mixed with inexplicable tenderness. I have never been so ashamed in my life.

Needless to say, my editor was gay?

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Send your story about the nineties.

Quotes

He sat in the subway, wrote these notes. He squinted his eyes to the MK newspaper, which the neighbor read, and read (I quote first from memory, then for sure):

The guards Raji Gandhi were trained in Moscow, but still made a mistake. Why? Because we did not have Kamikadze, and in India it is a national tradition. (Further - an accurate quote.) When Putin was in Tomsk, the old woman sting his hand and said: "Thank you for arriving." If it were wrapped in grenades, nothing would have saved Vladimir Vladimirovich.

The type spoke of some specialist either for protection, or in terror, but in the final words I thought some kind of malevolent intonation.

For some reason, I recalled how in the late 80s, already in perestroika, I went to the Cinema "Record" (which in Luzhniki) to the film of Joseliani " The Favorites of the Moon ". In it, if anyone does not remember, there is an excellent episode when a veteran of war explodes a mediocre monument. I went with a friend, a sweet man and rather apolitical. At the exit, he suddenly raised his eyes to a huge monument to Lenin and suddenly looked at me with a meaning. Like - that would be him, huh?

It was the same “idea” that I clearly thought in a replica from MK . The American psychologist Lloyd de Meredes at one time analysis of various emotionally saturated images and metaphors found in the American press, and found out that the attitude towards the leader passes several stages corresponding (surprise, surprise!) The standard scheme of prenatal matrices or initiation rite. Conventionally, they can be called as an enthusiastic expectation, suffocation, horror before the disaster, a new birth. Accordingly, it doesn’t matter what they write, the metaphors and fantasy images are important with which the nation’s subconscious pronounces itself (it doesn’t matter who they are talking about - the metaphors in articles about Nixon and Brezhnev in the American press are the same). At first it is a phase of power, when all the images record the greatness of the nation and its leader, then the phase of “cracks” occurs, characterized by a sense of anxiety and cramped, hunger and stuffiness (including all the images of the second prenatal matrix, associated with the stranging umbilical cord and other “gynecology”). The first two phases last, according to De Mosa, each year, and then the collapse phase comes: a group fantasy is looking for an enemy to which you can project your own fear and anger. The predominant images are again suffocation, as well as anger, fall, decay and explosion. Finally, the fourth stage comes, during which a “group psychotic insight” occurs: the victim is determined, the “war” happens and a new birth occurs. If it is not possible to find an external enemy who can be defeated (not necessarily in fact - quite symbolically; in this sense “there was no” not only the war in the bay), then the ruler himself, who is expelled like Nixon, or kill, like Kennedy, becomes a victim - as a victim. The third phase lasts from several months to several years - until the "enemy" is found.

Let us now return to Putin , who has been in power for a little less than a year and a half. According to the calculations of de mose, it should be either in the second or already in the third phase. In the phrase about the old woman, from which de core would disagree the image of the “explosion” and the words “nothing can save”, the images characteristic of the third phase are clearly visible - although for the correct analysis it would be necessary to analyze several hundred publications (by the way, it is easy to do with Yandex'a - those who wish can be engaged in the date of publications and make a search by keywords, fixing the quantity and building Schedule.

Of course, I quite schematically outlined the ideas of de mosa, but those who wish can read a more detailed presentation in the book or here (in English, chapters from 5 to 8), here (in Russian) or here (with the involvement of astrology, which is completely ridiculous).

The funny thing is that already deciding to write about all this here, I squealed my eyes again and read the headline of the next article:

Putin hit the network (large) . But Fapsy will protect him from hackers (finely) .

De core, clear, would see here the archetype of the “suffocating umbilical cord” - one of the main signs of the second (and third too) stage.

In a word, the business is bad Vladimir Vladimich - and therefore, wait for new disasters and a new birth.

Places

As you know, last week they awarded the Awards of the Russian Academy of the Internet. Being one of the academics, I honestly watched about a hundred sites and took part in a confusing vote on a dozen nominations. The result of these efforts was not so much my participation in the award ceremony (as a spectator), but also the discovery of several sites worthy of attention. One of them is under the combat name "Fandorin!" - I almost won in the nomination "Personal Pages", losing to the points of the "Virtual Susi" site Kovalenin/Smolensky. On this topic, by the way, on the website "Fandorin!" It is said wonderful:

The Susyt website is very cute, they themselves are very cute guys, and in general I love Japan and Japanese. But it is strange that a reward, which seems to have to promote Russian Internet culture and just Russian culture, is given to the site about foreign food.

For those who are too lazy to go to “virtual suses”, I will say that the site is not dedicated to “overseas dishes” (I wanted to write “kusany” - out of the habit of cleaning the English “w” in the Japanese words “Takesi”, “Osima”, “Hiroshima” and so on; by the way, I taught me Kovalenin), but like Japanese culture in general - all sorts of different different ones hang there. Translations, notes and so on. There is not so much about cooking. So the patriotic pathos of the creators of "Fandorin!" Somewhat inappropriate.

A separate paragraph, we note that the fandorins lost due to a reason that is not related to the quality of the site. In my opinion, "Fandorin!" - It’s not at all a personal page (and if so, then Ernest Petrovich or, at worst, his descendant of Nika Fandorain should have been a reward), and the most literary site is the most. In this category he would be nominated! By the way, this was the only category in which the Russian magazine (and in general FEP) won - Boris Kuzminsky received the award - that is, the "Reading Circle" . Congratulations, what else can you say!

Let us return, however, to "Fandorin!" In the missing category "Fan Site", he would, no doubt, could take first place. It was precisely about such sites that I once dreamed: in the mid -90s, when the whole Runet was with Gulkin’s nose, I was shocked by the fact that in the “non -literary -centric” America there are fan sites of writers - the same pinchon - and there are no them in literary central Russia. Now I know that but we have a Moshkov library - but this is by the way. So, "Fandorin!" - just such a site: biography of Fandorin and Chkhartishvili, literary entertainment such as the search for allusions and hidden quotes in fandorite; An attempt to write together a new novel about Fandorin and a beautiful television program for the Erastovs of the name day (15:00 - "Profession - decorator." We have a guest worker of the arts of Pakhomenko -Sotsky ... ") and the like.

There is no acne texts - apparently, within the framework of the fight for copyright or just not to interfere with the Chkhartishvili/Lebedev project (compared with which, by the way, is a separate tablet). In a word, a good site for fans of B. Akunin, frozen in anticipation of "Pelagia and a black monk."

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Today's issue somehow dragged on and therefore, until the next time, numerous letters of readers, self-promotion and other less creative joys are postponed. So far - as always - I urge you to send your aesthetic impressions.