Luis Figo becomes the face of Coca-Cola

In the English-speaking commercials Coca-Cola, the expression “The Real Thing” is often found that, except for the “real thing”, you can translate as “a thing from Real Madrid”, and better the “real chip”. Now the figure has become the official personification of the company. As representatives of the Royal Club described the company’s contract with the company, this is the maximum possible transaction among the like.

The contract is designed for three years with the possibility of extending for two more. The financial side of the case is not disclosed, but various marketing experts suggest that the contract amount is at least 2 million euros annually.

“Figure will become the face of Coca -Cola around the world,” said Real President Florentino Perez in an interview with Financial Times. He also expressed confidence that in the near future his club will receive more income from such marketing transactions than from selling tickets for matches.