New adapting advertising shields are already installed in American megacities

Advertising technologies in the Society of Consumers are becoming more and more intrusive. Advertising shields that can "cut" depending on the tastes of the contemplating public are already installed in American megacities.

To the current advertisers, fortunately, far far from the nightmare of the film by Stephen Spielberg "Special Opinion". The shield can determine what the driver of the car passing by is listening to - Rock'n'roll, program, talk show or news. Information about which radio stations are listened to by drivers allows you to get their data, and then show them advertising based on the level of their income, gender, race, habits.

The head of the company Alaris Media Network Tom Lengland, which sets new shields, reports that in the next three weeks the information will be collected, processed, and the shields will begin "adaptation". Initially, the picture on the shields will not change instantly in accordance with the interests of drivers. Most likely, the company will try to determine in advance what drivers passing in a certain place at a certain time are listening and changing the picture and text once per hour according to a given program. If, for example, most listeners turn out to be fans of country, then they will be offered a casino advertising. If they turn out to be listeners of a news radio station oriented to business people, then they will be imposed on the services of banks, insurance companies or advertise another prestigious car.

Some advertisers have already shown interest in a new concept, but most are waiting for technologies that will allow you to determine exactly what drivers listen to, notes the New York Times , the material of which is published by Inopressa .

The current technology allows you to determine the radio station for radio-antenna radiation and can receive signals of 60-85% of cars passing by.

Alaris has already installed four advertising shields in Los Angeles, two in San Francisco and Sacramento, one at a mantle, California, and Luisvilei, Texas. Soon four more shields will be installed in San Jose.