| One of the important sources of income for the organizers of Euro 2004 is the sale of tickets to matches of the continental championship. A month before the start of the Old World Championship, fans have already purchased more than a million tickets, of which 364 thousand were purchased by national associations. In our country, 80% of the allocated quota has already been sold. Another 15% has already been booked by football fans wanting to travel to Portugal. The remaining 5%, according to representatives of the Football Travel Agency, which is involved in the implementation of the Russian quota, will be sold out in the near future. All 26 thousand tickets allocated to Russia have already arrived in Moscow and will soon be issued to fans in exchange for the certificates they purchased.
The total profit for the sale of all tickets to the continental championship should be at least 37 million euros. This is exactly what was received four years ago during the championship in Belgium and Holland.
You should tell us more about the tickets themselves. Their design was taken very seriously, surprising even the most fastidious fans with their meticulous approach. Of course, the tickets were developed using the latest electronic control technologies to avoid counterfeiting. The right to produce tickets was awarded by Euro organizers at an international tender. Moreover, the Portuguese are very proud that a local company won this right in a fair fight. The classic and elegant design of the ticket, dominated by the color red, includes images of symbols of the cultural and artistic heritage of Portugal, as well as views of stadiums and flags of opposing teams. Andrey VDOVIN
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