
To open production in Russia, Toyota is required four times more land than Ford, and this may be due to the intention to organize in Russia the production of not only cars, but also components.
According to Vedomosti , Toyota was looking for a plot of at least 100 hectares. It is assumed that at first Toyota will make 25 thousand cars a year, and in two years the power of the plant can bring up to 100 thousand cars. The Ford plant in Vsevolzhsk, which now produces 35 thousand cars and allows expansion up to 100 thousand per year, occupies an area of 26 hectares.
Today in the northern capital, Toyota Senior Executive Director and President of Toyota Motor Europe Tokuiyi Uranisi will introduce the project to the production of this brand in Russia the Minister of Economic Development German Gref and the St. Petersburg governor Valentin Matvienko. Representatives of Toyota Motor and the press service of the St. Petersburg administration refused to report details of the presentation.
Perhaps Toyota is going to create a technopark for its suppliers on such a large site, the representative of the Ford company Ekaterina Kulinenko suggested. “Toyota is always pulling suppliers,” says Evgeny Levichev, the president of the association of Russia's automakers. According to an official near Moscow, a third of the land in the Moscow region, where the Japanese also came, required Toyota for suppliers of components.
According to Vedomosti, on Tuesday, a preliminary “Memorandum of understanding” of Toyota with Smolny and MECT will be signed on Tuesday. There will be no production parameters and the name of the model in the document.
According to the analyst of the Metropol IC Denis Nushtaev, the optimal model for production in Russia would be a compact Corolla (the current price in Russia is from $ 17,400). If, due to the localization of production, it is possible to reduce its price to 15 thousand, then by 2010 Toyota will be able to sell up to 100 thousand cars a year in Russia, NUSTAEV is sure. Last year, about 47260 Toyota and Lexus were sold in Russia.
Toyota Motor Corp. - The second car manufacturer in the world. Last year, she sold 7.54 million cars around the world. In Russia, according to the results of the first quarter, Toyota took 4th place among foreign cars, selling 11,200 cars.