"They like it when the youth jumps and whistles"

The Pragmatist of Culture on Polit.ru continues to discuss topical issues of modern culture under the section " Question of the Week ." The theme of this week is cultural brands. How often do they deceive the consumer trust? And how is this "deception of expectations" affect the dynamics of demand in the product culture market?

Today, July 5, David Yang , President of Abbyy Software House , answers our question:

"It so happened that now I communicate with many musicians personally and begin to understand that in this area the laws are the same as in the rest of the world. People understand that they reduce the level, that they do not create a great and eternal. But they are cool, they like it when the youth jumps and whistles. Well, not all life is to write a great book, and in addition to very complex art, there are no more easy art. This is a big problem and completely consciously go to such a replacement.

Therefore, now I am much more calm about the situation when the cultural brand deceives me. If earlier I almost literally felt deceived and believed that they spat on my soul when my native author suddenly gave out something completely different, now I perceive it for granted. ”

David Jan, as well as other comments, read here .