In the UK, men were equalized with women: mascara was released for them

The British trading network H&M presented mascara released specifically for men. The new brand was the last squeak of European fashion, where the place of brutal Macho took Dandy.

In this regard, the industry of male hygiene and body care is growing , and the last confirmation of this is the appearance of a male carcass, exhibited in a prominent place in the male supermarket department next to sweaters with a V -neck and shirts of Polo. Its price is 3.99 pounds (about $ 8), writes The Guardian .

The driving force of the male cosmetics market in the United Kingdom are men who are eager to look younger and smell tastier, says Mintel research company. In addition, the appearance of mascara for men is due to the revival of punk and Gothic, experts in fashion trends Martin Reimond from The Future Laboratory and Eli Hazlwood, makeup artist Russell Brand (full text on the Inopressa website) agree.

“When I saw a new mascara, my head was spinning,” the author of the article James Volman says about my first impressions. About a week he was torn by curiosity, in the end he was helped to decide to buy him his wife helped him. “You used cosmetics before. Have you really forgotten about the wedding last summer?” The spouse reminded. “You moaned that you looked too pale and I anointed you with a tan.”

The journalist decided to try out the novelty in a calm atmosphere, having retired at home. “It is difficult to apply mascara, but there is no instructions,” he complains, remembering that women are able to paint their eyes in a rising carriage.

There are few skills in applying makeup, so "you have to use both hands, hold the mascara and paint." The makeup process promises many discoveries: "It is impossible to do with a closed mouth. It is like smearing their eyes with glue. That's why women clap eyelashes."

In the end, going up to the mirror, the Volman took himself as "Rimbao in combat coloring." I had to spend another half an hour of time and a roll of toilet paper in order to erase the excess black mass from the face, after which the visa-freeist examiner goes to work. In the office to his disappointment, no one notices the change with him. It’s the same as keeping a dirty secret in himself, the British believes. In the end, he shared a whisper with his colleague Pierce. “Even,” he answered loudly, “if I noticed that you looked differently - but I didn’t notice it, that mascara is the last thing that would have occurred to me.”

As a result, a crowd of office workers gathered at the Extraordinary incident. Maybe someone else wants to repeat the "feat" of Mr. Volman? A colleague named Steve said: "Nothing will make me smash it."

However, the response of the representative of H&M indicates the opposite: the demand for mascara for men still exists. “Buyers were interested in her availability in stores,” said Jenny Tapper -Hoel, employee of the company. True, to the question what kind of buyers she could not answer.