
Bolivian manufacturers Koki asked Coca-Cola to remove the name "Holy Plant" from the brand. As the Committee of Farmers involved in the production of agricultural culture, which is also used for drug production, Coca is part of the cultural heritage and an integral element of the daily life of the Bolivians. In this regard, the Committee asked for "international companies that include the name of Coca (for example, Coca-Cola) in their commercial items to refuse to use the name of the sacred sheet."
It is natural that Coca-Cola does not intend to voluntarily abandon its own brand. On Thursday, March 15, she issued an official statement that reported that the brand is “the most valuable and recognizable brand in the world”, which, among other things, was also protected by the laws of Bolivia. The company’s statement once again reported that Coca-Cola never used cocaine to produce her drinks. However, the company did not report whether the leaves of natural coca were ever used, AR reports.
In turn, David Errera, who is responsible in the Bolivian government for the Chapara region, which produces Coca, said: "They must understand our position. They took Coca as raw materials for the production of Coca-Cola, and we cannot even freely sell it in Bolivia." The Bolivian government led by President Evo Morales continues the Coca legalization campaign. The country officially sells food products made from Koki leaves, and the government ensures that international organizations, including the UN, would lift the ban on the sale of such goods in the world.
According to Morales, the more Bolivian farmers, for whom Coca’s cultivation is the only source of income, will be able to sell coks to legal products manufacturers, the less cocaine will be produced. However, the UN, which finances the campaign to destroy Coca Plantations in Bolivia, believes that the legalization of the plant will only lead to an increase in cocaine production.