Translated material
The main premiere of May - Lada Priora
The irony of fate can be the last development of Russian designers
## The main premiere of May - Lada Priora. In a free translation from Latin, the name of the car means “first”, “predominant”. But the irony of fate and, due to the upcoming restructuring on AvtoVAZ, Priora may be the last development of Russian designers.
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Most likely, the PR managers launched a rumor that individual dealers of the vase, having not yet received the first Priora, set the price as much as $ 14 thousand. Here they are threatened with a finger from the shores of the Volga - and justice triumphs: the official value of the novelty is 282.48 thousand rubles, or $ 11 thousand. True, in their advertisements, merchants indicate the price with the prefix “from”, assuming that they will still be wound up for that yes. So the real costs of buyers will be about 300 thousand rubles - an average of $ 2 thousand more than they ask for Lada Kalina and the Ten.
Priora is the first Russian car that enters the market without a price handicap in front of foreign cars. It is more expensive than the three CHEVROLOT mini-vehicles-Aveo (294 thousand rubles), Lanos (233 thousand), Spark (218 thousand), is ahead of Renault Logan (from 248 thousand), Chinese Amulet (237 thousand), Daewoo Matiz (from 201 thousand) and Daewo Nexia (from daewo nexia (from 252 thousand). The starting price of Priora was a little less than that of the Chevy Niva SUV (from 315 thousand).
Maybe in fact we are offered a car that is no worse than foreigners? If you look at Priora from behind, then you see (finally!) The intelligible name of the VAZ car. On the left - nickelled Lada beanings, on the right - Priora, in the middle - a brilliant boat in Oval. On the lid of the trunk, now there is no clumsy plastic (as on the “ten”), but there is a formed border with a hint of an aerodynamic spoiler. The gaps between lanterns and trunk are equally small.
The views of the front are not caused by: something semicircle-Korean from the end of the 90s. However, there are no enthusiasm against faceless minimalism. As if the designers were specifically asked for the car in no case to get a bright appearance.
However, when viewed on the side, you instantly understand that Priora is a turned on the “dozen”, whose cabin was completely migrated to a new body. Even the door handles that humiliate modern auto design remained the same. And another 2300 details from Lada-2110.
Original components and parts in Priora - 1229, or one third. Their development and joint took three years and $ 180 million. The interior of the salon was invented in the Carcerano Bureau on the principle “no worse than others”, that is, simple, but without stupid things. The atmosphere of frugality revives oval quartz clocks on a metallized central console.
Priora is a compromise between the desired and valid. The motor is new (1.6 liters, 98 hp), the gearbox is the old. With fuzzy inclusions of speeds and a characteristic noise. There is an airbag for a driver 1 . For passengers - no. As there are no belts with pretensors, ABS, EBD and other saving electronics. The air conditioning, which is part of the standard equipment of foreign cars, is absent. Priora controllability is better than that of predecessors. But in terms of smoothness, the novelty is inferior to the "ten".
Finally, another atavism. Again, contrary to the name Priora, is not the first, but the last car created on the VAZ-2108 front-wheel drive platform. They began to develop it exactly 30 years ago. During this time, world car manufacturers changed five to six generations of cars on different platforms. And in Togliatti they believed that it would do it. There were no competitors in Soviet time. In the 90s, the entire profit of the Volga auto giant was “consolidated” away from production. But what prevented the creation of a modern car in the last five to six years?
Since 1998, prices for Lada rose two to three times in dollar terms. The plant worked, albeit with slight interruptions, at full capacity. Mitsubishi and Fiat were recently considered doomed bankrupt. However, they survived by launching very popular models on the market. They reduced the staff, cut out salaries, invited new managers and designers ... no matter how the Chinese scold the Chinese for plagiarism and dubious quality, and they created dozens of new cars from a clean sheet from micro and mini to career trucks and buses.
The future of the Togliatti plant is the assembly of foreign foreign cars that are not yet named in community with the Canadian Magna. From the creative heritage of AvtoVAZ, implemented in Priora, only a non -editor -in -chief electric power steering is quite suitable for new models.
It will not be enough for an enterprise that was considered a person of the Russian automobile industry.
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1 for the first time on a Russian car.