Translated material
Heads of regions in the media
September 5 -- October 5, 2007
“Politicians Through the Eyes of the Media,” a joint project of Vremya Novostei and the Medialogia company, are ratings of the political figures most actively discussed in the Russian media.“Politicians through the Eyes of the Media” are published weekly on Mondays: over the course of a month, you can sequentially familiarize yourself with the ratings of governors of the Russian Federation, deputies of the State Duma of the Russian Federation, ministers of the Russian Federation and heads of foreign states. The ratings are also published on the publication's website - www.vremya.ru.
The ratings reflect both the total number of publications per month and the level of information favored by the media in relation to each political figure. The Information Favorability Index (IFI) is calculated based on the nature of references to a person (positive, negative, neutral), the significance of the message and the influence of the media.
Ratings of "Medialogy" "Politics through the eyes of the media" are calculated by an automatic online system based on materials from 3,000 of the largest Russian media, including TV, radio, press, news agencies and online publications.
Mentions
| 1 | 0 | LUZHKOV Yuri Mikhailovich (Moscow) | 5165 |
| 2 | 0 | MATVIENKO Valentina Ivanovna (St. Petersburg) | 3717 |
| 3 | 0 | SHANTSEV Valery Pavlinovich (Nizhny Novgorod region) | 1495 |
| 4 | +3 | ABRAMOVICH Roman Arkadievich (Chukotka Autonomous Okrug) | 1398 |
| 5 | 0 | KADYROV Ramzan Akhmadovich (Chechen Republic) | 1289 |
| 6 | +6 | ROSSEL Eduard Ergartovich (Sverdlovsk region) | 1172 |
| 7 | -1 | ARTYAKOV Vladimir Vladimirovich (Samara region) | 1037 |
| 8 | 0 | TKACHEV Alexander Nikolaevich (Krasnodar region) | 977 |
| 9 | +1 | ZYAZIKOV Murat Magometovich (Ingushetia, republic) | 947 |
| 10 | +1 | SUMIN Petr Ivanovich (Chelyabinsk region) | 845 |
| 11 | +16 | KHLOPONIN Alexander Gennadievich (Krasnoyarsk region) | 770 |
| 12 | +9 | FILIPENKO Alexander Vasilievich (Khanty-Mansi Autonomous Okrug) | 696 |
| 13 | 0 | SHAIMIEV Mintimer Sharipovich (Tatarstan, rep.) | 692 |
| 14 | +5 | MOROZOV Sergey Ivanovich (Ulyanovsk region) | 688 |
| 15 | +8 | GROMOV Boris Vsevolodovich (Moscow region) | 622 |
| 16 | +8 | DARKIN Sergey Mikhailovich (Primorsky Territory) | 602 |
| 17 | +4 | KARLIN Alexander Bogdanovich (Altai region) | 602 |
| 18 | 0 | YAKUSHEV Vladimir Vladimirovich (Tyumen region) | 598 |
| 19 | -4 | SERDIUKOV Valery Pavlovich (Leningrad region) | 534 |
| 20 | -1 | TULEEV Aman Gumirovich (Kemerovo region) | 518 |
Information favored
| 1 | +1 | LUZHKOV Yuri Mikhailovich (Moscow) | 3,930.98 |
| 2 | +4 | MATVIENKO Valentina Ivanovna (St. Petersburg) | 3,611.64 |
| 3 | +7 | ABRAMOVICH Roman Arkadievich (Chukotka Autonomous Okrug) | 865.93 |
| 4 | +3 | SHANTSEV Valery Pavlinovich (Nizhny Novgorod region) | 782.57 |
| 5 | 0 | KADYROV Ramzan Akhmadovich (Chechen Republic) | 738.23 |
| 6 | +3 | ZYAZIKOV Murat Magometovich (Ingushetia, republic) | 665.48 |
| 7 | +5 | ROSSEL Eduard Ergartovich (Sverdlovsk region) | 527.84 |
| 8 | -5 | ARTYAKOV Vladimir Vladimirovich (Samara region) | 480.59 |
| 9 | +5 | SHAIMIEV Mintimer Sharipovich (Tatarstan, rep.) | 476.87 |
| 10 | +5 | FILIPENKO Alexander Vasilievich (Khanty-Mansi Autonomous Okrug) | 364.33 |
| 11 | -3 | TKACHEV Alexander Nikolaevich (Krasnodar region) | 361.87 |
| 12 | +10 | MOROZOV Sergey Ivanovich (Ulyanovsk region) | 351.97 |
| 13 | +53 | BOCHKAREV Vasily Kuzmich (Penza region) | 327.14 |
| 14 | +4 | GROMOV Boris Vsevolodovich (Moscow region) | 305.71 |
| 15 | +2 | TULEEV Aman Gumirovich (Kemerovo region) | 280.31 |
| 16 | +32 | DARKIN Sergey Mikhailovich (Primorsky Territory) | 258.79 |
| 17 | +12 | KARLIN Alexander Bogdanovich (Altai region) | 252.64 |
| 18 | -7 | SUMIN Petr Ivanovich (Chelyabinsk region) | 245.10 |
| 19 | -15 | MITIN Sergey Gerasimovich (Novgorod region) | 238.65 |
| 20 | -7 | YAKUSHEV Vladimir Vladimirovich (Tyumen region) | 238.59 |
The passions surrounding numerous gubernatorial reappointments have subsided slightly, but the information field being studied remains saturated. In connection with the upcoming parliamentary elections, regional leaders are becoming objects of close attention of parties, since they enjoy electoral trust and can head the local electoral lists.
At the end of the month, Yuri Luzhkov becomes the absolute media leader and ranks first in the ratings for mentions and the Favored Information Index (IFI). His participation in the United Russia congress had a huge impact on the image of the Moscow mayor in the media, the main result of which was President V. Putin’s agreement to head the party’s federal list. In addition, it became known that the capital’s mayor will be number one on the party list from Moscow in the elections. The same kind of event led to an increase in the information indicators of the St. Petersburg governor Valentina Matvienko : she entered the regional party list of United Russia members. As a result - second place in IIB.
The top three governors with the most favorable image in the media over the past month are closed by the head of Chukotka, Roman Abramovich . But it was not the high-profile political events that shook the country before the elections that caused the increase in its information indicators. The Russian media has become aware of the list of the most influential people in the world of business, entertainment and fashion, which will be published in Vanity Fair magazine. The only representative from Russia in the ranking, Abramovich rose from 50th to 30th place over the year. And additional flair was given to the image of the Chukotka governor by the news about a musical about R. Abramovich being prepared for production in the UK, among the characters of which are Russian presidents B. Yeltsin and V. Putin.
The Penza governor made the greatest move in the IIB ranking. The media's attention to Vasily Bochkarev is primarily due to the visit of Russian Prime Minister V. Zubkov to the region under his control. Penza, the first region on the “test” list of the chairman of the government, passed the exam, although, according to the media, V. Zubkov’s positive attitude played an important role in this.
An improvement in the media image, according to the analysis, can also be observed in the head of Primorye Sergei Darkin . The governor will head the regional list of United Russia in the elections. But no less significant news, which increased the rating of S. Darkin and the entire Primorsky Territory, was the approval of Vladivostok as the venue for the largest international summit of APEC 2012. In this regard, the media quoted the governor’s promise to turn the region into a powerful energy complex by this date.