Diamond cleansing

The world is experiencing a vodka boom. The ancient Slavic drink is becoming increasingly fashionable from America to China.

Fashion is a capricious thing, but, in essence, it is only intended to brighten up the purely utilitarian nature of the material world around us. A jacket, a skirt, trousers, a dress - fashion can change their shape, but not their essence, they still won’t become a Roman toga. The laws of aerodynamics made cars from different companies similar to each other, like twins. So you can look for a rational explanation for the vodka fashion.

As the purest alcoholic drink, good vodka in moderate doses has many positive properties that were noticed back in the Middle Ages. In addition, being neutral in taste and smell, vodka is an ideal base for any cocktails. The taste masterpieces created by bartenders based on high-quality vodka leave far behind everything that whiskey and gins are capable of.

Simultaneously with the struggle of manufacturers for increasingly high-quality content of vodka, a new stage of competition for the best design of vodka containers has begun in the world. Manufacturers have long been trying to attract consumers with an unusual bottle shape, but now world stars of the first magnitude have joined the race.

The menu of elite Moscow restaurants already includes ultra-premium vodka Roberto Cavalli Vodka, produced by the world-famous couturier under his own name. Externally, the bottle resembles a bottle of expensive perfume: a snake wriggles around a transparent glass flask, and on the neck you can see a rim of crystal leaves.

American billionaire Donald Trump brought his vodka to Russia at the end of last year. The rectangular bottle is framed on both sides by 24k gold plates with a capital "T" on each side.

The Polish company Polmos Siedlce produces Diaka rye vodka using a patented diamond filtration technology using 100 cut diamonds of 1 carat each. Exclusive vodka is sold in bottles decorated with Swarovski crystals.

Last year, the French vodka Gold Flakes Supreme, in which 24-karat gold flakes float, appeared on the market. What's next?

The transformation of vodka into a super-elite drink is a positive development for Russia, because thereby vodka is returning to its original role for centuries - helping to create a joyful mood. At the same time, the requirement not only for appearance, but also, and above all, for the quality of all brands of this drink that go on sale, increases accordingly.

Recently, the international brand Nemiroff was awarded the 2008 CIS Prize “For Achievements in the Field of Quality of Products and Services.” All products under this brand are recognized as the highest quality in the group of consumer goods among all manufacturers in the union countries. Nemiroff has received consumer recognition not only in the CIS: vodka from the elite Lex to the famous “Honey with Pepper” is today sold in 55 countries around the world.

Whether it makes sense to pass vodka through diamonds is a controversial issue, but this fact confirms the main thing - the attitude towards vodka in the world has changed. And this is the merit of the world's best producers, who have proven to the world the excellent qualities of this drink.