War of dolls: Barbie sued $ 100 million from Brats

The world's largest toy manufacturer - Mattel has achieved compensation during the copyright violation against MGA Entertainment, which produces the Bratz doll.

The California court ruled that the idea of ​​a toy to its creator Carter Bryant came at a time when he worked in Mattel, who owns the right to Barbie doll, BBC reports.

During the process, Mattel representatives announced that the name and design of the doll is based on the drawings of Brian, who made him at the time when he worked under a contract, the conditions of which suggested that all his work was the property of Mattel.

The judge ruled that MGA is obliged to pay $ 90 million for the injured side for the damage caused and another 10 million for copyright violations, the Mattel press release said.

The head of the manufacturer of the doll Barbie Robert Ecert said that everything that was happening was a matter of principle. The court in the case of rights to dolls Bratz has been going on since May of this year.

Since the appearance of Bratz on the shelves of Barbie toys, Barbie constantly loses its share in the market, which is confirmed by the next quarterly report of Mattel, published on Friday. From April to June 2008, Barbie sales in the world were reduced by 6%, and in the United States even 21%. The company's net profit fell by 48% and amounted to 11.8 million dollars.