Rambler will spend $ 5 million on self -promotion to attract new users

Rambler will invest $ 5 million in the promotion of their projects on TV, radio and in the press for two months to increase the daily audience, up to 6 million people - about so much now with Yandex and Mail.ru. This is written by the newspaper "Kommersant" .

Rambler Media vice president Zhanna Beletskaya said that Rambler will use various channels for promotion - outdoor advertising, TV, radio, press, Internet and others. It is planned to spend most of the budget on television clip. “In 2009, we plan to significantly expand advertising activity - the annual advertising budget will increase by more than 50%,” said Zhanna Beletskaya.

Rambler has money for this: in July, the holding sold the Begun contextual advertising system to the American search engine for Google. The company had 100 million dollars of free funds.

Rambler Media owns the Rambler.ru portal, Rambler ICQ, the Lenta.ru Electronic Media, Damochka.ru dating site and other resources. The holding has become income only since 2007. 54.5% of the company belong to the Prof-Media holding, 45.5% of the shares in free contact on LSE.