Translated material
Ministers in the media
March 24 -- April 24, 2009
“Politicians Through the Eyes of the Media,” a joint project of “Vremya Novostei” and the “Medialogia” company, are ratings of political figures who are most actively discussed in the federal press and on central TV channels.The ratings reflect both the total number of publications per month and the level of information favorability in relation to each political person. The Information Favorability Index (IFI) is calculated based on the nature of references to a person (positive, negative, neutral), the significance of the message and the influence of the media.
Mentions of persons in the federal press and on air on central TV channels
| 1 | 0 | PUTIN Vladimir Vladimirovich | 3849 |
| 2 | 0 | KUDRIN Alexey Leonidovich | 1216 |
| 3 | 0 | SHUVALOV Igor Ivanovich | 493 |
| 4 | 0 | LAVROV Sergey Viktorovich | 453 |
| 5 | +5 | NABIULLINA Elvira Sakhipzadovna | 434 |
| 6 | 0 | SECHIN Igor Ivanovich | 307 |
| 7 | -2 | GOLIKOVA Tatyana Alekseevna | 287 |
| 8 | +4 | FURSENKO Andrey Alexandrovich | 243 |
| 9 | -1 | SERDIUKOV Anatoly Eduardovich | 223 |
| 10 | -3 | ZUBKOV Viktor Alekseevich | 216 |
| 11 | 0 | LEVITIN Igor Evgenievich | 215 |
| 12 | -3 | IVANOV Sergey Borisovich | 213 |
| 13 | +6 | KHRISTENKO Viktor Borisovich | 183 |
| 14 | +11 | AVDEEV Alexander Alekseevich | 180 |
| 15 | +8 | SHMATKO Sergey Ivanovich | 176 |
| 16 | +4 | BASARGIN Viktor Fedorovich | 152 |
| 17 | +4 | NURGALIEV Rashid Gumarovich | 145 |
| 18 | 0 | SKRYNNIK Elena Borisovna | 133 |
| 19 | -5 | ZHUKOV Alexander Dmitrievich | 126 |
| 20 | -4 | SHCHEGOLEV Igor Olegovich | 116 |
| 21 | +1 | TRUTNEV Yuri Petrovich | 97 |
| 22 | -5 | MUTKO Vitaly Leontievich | 95 |
| 23 | -10 | SHOIGU Sergei Kuzhugetovich | 93 |
| 24 | -9 | KOZAK Dmitry Nikolaevich | 92 |
| 25 | -1 | Sergei Semenovich SOBYANIN | 76 |
| 26 | 0 | KONOVALOV Alexander Vladimirovich | 51 |
Information favored
| 1 | 0 | PUTIN Vladimir Vladimirovich | 35,784.03 |
| 2 | 0 | KUDRIN Alexey Leonidovich | 9378.85 |
| 3 | 0 | LAVROV Sergey Viktorovich | 5172.24 |
| 4 | 0 | SHUVALOV Igor Ivanovich | 4182.28 |
| 5 | +8 | NABIULLINA Elvira Sakhipzadovna | 3491.11 |
| 6 | 0 | GOLIKOVA Tatyana Alekseevna | 2633.46 |
| 7 | +5 | FURSENKO Andrey Alexandrovich | 1913.39 |
| 8 | +11 | SHMATKO Sergey Ivanovich | 1830.02 |
| 9 | -4 | SECHIN Igor Ivanovich | 1673.65 |
| 10 | -2 | ZUBKOV Viktor Alekseevich | 1499.20 |
| 11 | +7 | LEVITIN Igor Evgenievich | 1320.48 |
| 12 | +14 | AVDEEV Alexander Alekseevich | 1240.87 |
| 13 | +11 | KHRISTENKO Viktor Borisovich | 1185.50 |
| 14 | -7 | SKRYNNIK Elena Borisovna | 1120.31 |
| 15 | 0 | IVANOV Sergey Borisovich | 1087.52 |
| 16 | -5 | SHCHEGOLEV Igor Olegovich | 932.57 |
| 17 | +3 | BASARGIN Viktor Fedorovich | 912.75 |
| 18 | -8 | ZHUKOV Alexander Dmitrievich | 728.62 |
| 19 | +2 | NURGALIEV Rashid Gumarovich | 672.62 |
| 20 | +3 | Sergei Semenovich SOBYANIN | 648.47 |
| 21 | -7 | KOZAK Dmitry Nikolaevich | 556.34 |
| 22 | 0 | SERDIUKOV Anatoly Eduardovich | 550.23 |
| 23 | -7 | TRUTNEV Yuri Petrovich | 512.41 |
| 24 | -7 | MUTKO Vitaly Leontievich | 454.24 |
| 25 | -16 | SHOIGU Sergei Kuzhugetovich | 409.82 |
| 26 | -1 | KONOVALOV Alexander Vladimirovich | 246.05 |
According to the results of the latest media research, Vladimir Putin became the leader of both ratings. In April, the federal press discovered V. Putin's former judo coach Arkady Rotenberg among the state's partners in Rosspirtprom factories. A significant event was the meeting of Vladimir Vladimirovich with the leaders of three parties - the LDPR, the Communist Party of the Russian Federation and A Just Russia, dedicated to the government's anti-crisis program. The rise of the IIB was also facilitated by the Prime Minister’s speech at the World Trade Center before participants in the forum on small and medium-sized enterprises, in which V. Putin promised the abandonment of cash registers for enterprises operating under a simplified taxation scheme.
Alexey Kudrin retained his second position in the ratings. Good results were achieved thanks to the government’s decision to extend bonus restrictions for top managers of companies, previously considered in relation to banks, to state-owned companies and state corporations. The head of the Ministry of Finance promised that the restrictions would last at least two years. The media also focused on the painting auction at the Bon restaurant, where, among others, a painting by the Minister of Finance was sold. Participation in the forum on small and medium-sized businesses and the annual board of the Ministry of Finance with a discussion of the budget strategy for 2010 also brought A. Kudrin additional media points.
Sergey Lavrov took third place in IIB. On April 3, Rossiyskaya Gazeta hosted a “business breakfast” with the Minister of Foreign Affairs. The interview, the main topic of which was the relationship between the Russian Federation and the United States and major international organizations, made a decisive contribution to strengthening the favorable media image of S. Lavrov. The accident on the Central Asia-Center gas pipeline and the 90% reduction in purchases of Turkmen gas by Russia also received noticeable resonance in the media. In this regard, the press mentions the last meeting of the Council of Foreign Ministers of the CIS countries, at which Mr. Lavrov and the head of the Turkmen Foreign Ministry R. Meredov did not discuss the gas issue, but unanimously condemned the events in Moldova. In addition, S. Lavrov provided support to Russian citizen Irina Belenkaya in the sensational case of the abduction of her daughter Eliza, which also improved the final indicators of his information field.
The most noticeable advancement in the IIB ranking was demonstrated by the Minister of Culture of the Russian Federation Alexander Avdeev . On the day of the professional holiday of Russian cultural figures, the head of the Ministry of Culture personally congratulated some cinema and theater masters and announced the awarding of annual cash prizes to People's Artists of the USSR who turned 70 years old. A day later, Alexander Avdeev reported to President D. Medvedev about his own directive to federal cultural institutions to freeze tariffs for their visits.
The ratings are also published on the publication’s website: www.vremya.ru.