
In total, in the 2nd quarter of 2009, 268 million mobile phones were sold in the world (12% less than last year). Of these, 103.2 million Nokia phones. Sales of mobile phones of the company in numerically reduced by 15% compared to the same period last year and increased by 11% compared to the previous quarter, reportsCNews.ru .
In Europe, the demand for Nokia mobile phones decreased by 14%, in China - by 5.7%. The most sales fell in server and Latin America (minus 29% and 42%, respectively).
In North America, the company sold only 3.2 million mobile phones versus 4.5 million a year ago. The positions of the vendor in this region are especially weak in connection with the rigid competition from Apple and Research in Motion. The share of Nokia in the global mobile phones market was 38%, which is 2 percentage points less than a year ago. The average cost of the Nokia phone amounted to 62 against 74 euros a year earlier.
Commenting on financial results, the chief executive director of Nokia Olli-Pecca Kallasvuo as a whole notes positive dynamics. In his opinion, the worst time for the mobile phones market is already behind.
According to Nokia forecasts, in the 3rd quarter, demand will remain at the level of the 2nd quarter, and according to the results of the whole year, sales will be reduced by 10%, as expected earlier. As for the market share of the vendor, the forecast is changed here. Now Nokia is not counting on an increase in its world share, while in the past the company expected its increase in this year.
As of June 30, Nokia totaled about 117 thousand people, of which 60 thousand were employees of Nokia Siemens Networks. The company's staff has declined by about 6 thousand people over the past six months. After the publication of the financial response, the Nokia promotion on the exchange in Helsinki fell by 8.4% to? 10.17 apiece.
In parallel with Nokia, Sony Ericsson also reported. In the 2nd quarter of 2009. She recorded a loss for a fourth in a row. This time it amounted to 213 million euros against 6 million euros of net profit for the same period a year earlier. Compared to the 1st quarter, the loss decreased by 80 million euros.
In the reporting period, the company sold 13.8 million cell phones versus 24.4 million a year ago. During the year, phone sales were reduced by 43%. The average vacation price of the device was 122 versus 116 euros a year earlier.
The share of the company in the global mobile terminal market amounted to 5% versus 6% ago.
The prognosis of Sony Ericsson is generally more restrained than in Nokia. The company expects that in the rest of the year the situation will change little for the better, but the company successfully fights and is ready to fight difficulties, commented by Sony Ericsson President Dick Komiyama.
The main hopes are assigned to the new high -tech telephone models (Satio, Aino, Yari) and the measures to reduce expenses, some of which have already been taken, including the company's staff was reduced by 2 thousand people. In addition, the company saves cash reserves in the amount of 965 million euros.