Microsoft and Yahoo! They united against Google

Yesterday it became known about the signing of the agreement between Microsoft and Yahoo!, Which decided to create a powerful Google competitor - a consistent Internet search engine.

By agreement Yahoo! For 10 years he will abandon his own search engine and transfer it to Microsoft Bing technology. At the same time, Yahoo! It will continue to sell advertising on the pages of search results on its sites, and will also get the opportunity to sell it on some Microsoft sites.

Microsoft will give Yahoo !!! 88% of advertising sales. In return, Microsoft will receive a license for the Yahoo!, As well as access to the audience of its sites (more than 570 million users or 50.8% of the global Internet audience).

According to Comscore for June 2009, the leadership in the world search market now owns Google (65%), the second place is occupied by Yahoo! (19.6%), in Microsoft - 8.4%. Combining, Microsoft and Yahoo! They will receive 28% of the search engines market, the Vedomosti notes.

Microsoft has repeatedly made an offer to buy Yahoo !!!! And she offered to sell only her search business. But the leadership of the Internet company responded to these proposals by refusal. The last time the attempt was made in January of this year.

Partnership with Yahoo! will give Microsoft a large flow of search queries and the audience, and Yahoo! “Innovative technology,” said Nikolai Pryanishnikov, president of the Russian Microsoft office. According to the general director of the Begun contextual advertising system Alexei Basov, this partnership is most likely a form of gradual unification of Yahoo !!!! With Microsoft.

Partnership between Microsoft and Yahoo! It can raise questions from the American Ministry of Justice, ”many experts believe. As Kommersant notes, if Yahoo !!!! It will transmit Microsoft information about which search queries are set by its users, this can be regarded as a violation of user confidentiality. If American regulatory authorities limit the capabilities of Yahoo! And Microsoft to jointly use user information, this will make the partnership of companies meaningless.

Yesterday quotes Yahoo !! Falled by 10%, and Microsoft increased by 1.6%.

Reference:

Microsoft is the largest transnational software manufacturing company for various kinds of computer technology - personal computers, gaming prefixes, PDAs, mobile phones and other things. It also produces some accessories for personal computers (keyboard, mouse, etc.). Bill Gatesu owns 8.7 %of Microsoft shares, Steve Ballemer - 4.4 %, other corporation managers account for less than 1 %, the remaining shares are freely contacting the NASDAQ exchange.

Yahoo! - Internet companies, 71% of the shares are located among institutional investors and share funds.