Today, after the crisis

Realizing the impossibility of endless growth, humanity moves towards new goals - and on the way will create a new “new economy”, the purpose of which will be maintaining a high quality of life with a reducing volume of resources consumed.
Over the past two years, all the thoughts of the expert community and investors have been focused on the question: when will the crisis end? When will the negative trend be interrupted? And this historical moment has come ... Experts, politicians and even entrepreneurs, overnight, began to talk about a crisis in the past tense, and the expected and natural in such a situation is not noticeable. Even the speech of the US president, dedicated to the end of the crisis, remained practically without attention.
Such a restrained Wall Street reaction can be explained in different ways. It can be assumed that the good news of the end of last week was reduced from a number of preceding positive signals, which were digested by the market earlier. You can refer to the conflicting comments of the Fed. You can even blame for the summer. But in any case, there is a feeling that the reason is sitting deeper: the crisis is over, and the period of uncertainty continues. We all feel that something is changing in the world. A completely new environment arises directly now. The process of its formation has just begun and much will be determined, but some lines of the new silhouette can already be seen.
The impetus for the formation of a new environment will be an understanding of the fact that infinite growth in the final world is in principle impossible. This simple thought turned out to be revolutionary for us. Until recently, the labeled inconsistency of progress was not that in the past, but as if as if on the sidelines. We remember that he was, but we are not sure that we can rely on him in the future.
Despite the change in the paradigm, the economy will grow. But in connection with the change in global landmarks, this growth will not be as dynamic as before, the duration of individual lifting phases will be reduced and they will be much more often interspersed with periods of the decline. The complex dynamics of development will strengthen our doubt in the prospects of the economy and the circle will be closed: uncertainty in growth prospects will determine the nervous situation in the markets, and the nervous situation in the markets will convince us that there is no former reliability in the economy.
Residents of the former USSR, who have experienced several steep turns in two decades, will get used to the feeling of uncertainty easily. But Americans and Europeans will be given with great difficulty. Several generations grew up in the conditions of an almost continuous phase of economic growth, well -being and constantly growing volume of consumption. Self -identification in the local latitudes is largely based on what an individual can afford. As a result, any restriction of the prospect of consumption development leads to a crisis of self -identification and is perceived as a catastrophe.
Nevertheless, times have changed, and the belts will have to be tightened more, and not until the next round of development of the conjuncture, but possibly forever.
How will the mass Western consumer behave in this situation? First of all, he will pretend that the restriction of consumption is not the result of the pressure from the outside, but the free choice. The ability to be content with less and voluntary rejection of excess will soon cease to be the destiny of the elect and will become fashionable. Clarity, simplicity and peace will grow in price and will be perceived as the highest benefits. The advantage in these conditions will not be expressed in the quantity and quality of material wealth, but in the ability to live regardless of the “Comfort chains” and “Kitsch of consumer society”.
Obviously, such a radical change in priorities will noticeably affect the very way of economy, and we will witness the appearance of the “new economy” of the 10s of the 21st century. Unlike his predecessor, who promised the world paradise on Earth at the expense of the digital revolution, the “new economy” of a new model will be based on those sectors that provide the opportunity to “be content with less” in comfortable conditions.
In the most honorable place, energy efficiency will be here. The departure from the infernal dungeon of the well to the sun is so symbolic that it will, perhaps, even the aesthetics of the “new economy”. But she will have other heroes. Already now it can be assumed that they will be:

Healthcare (stringive use of our physical resources), waste processing (the source of new materials) and infrastructure development (reduction of current costs and wear).

The natural desire of investors in time to fix their positions in promising sectors is well consistent with the current situation in the markets - in a crisis, the assets have fallen in price. But in the late 90s of the last century, in the new conditions, in the new conditions, by definition, can not be the frontal growth of courses. The choice of those companies whose offers are adequate to new demand will be fundamentally important. But about this in future posts.