Microsoft apologized for using the Japanese earthquake to promote her search engine

Microsoft had to apologize for using the Japanese earthquake to promote its Bing search engine. In the Bing account on Twitter, a message appeared that the company would sacrifice $ 1 to the victims of the earthquake for each "retweet".

Such advertising, according to Adindex.ru , caused criticism of users who considered that Microsoft uses disaster for their own marketing purposes. Microsoft began to receive curses of users outraged that the catastrophe is used to promote the Bing brand and its ecquower on Twitter.

As a result, about seven hours after the first publication, Microsoft through the same resource brought a public apology and said that she donated 100 thousand dollars without any retweets.

After a catastrophic earthquake, tsunami and accidents at the nuclear power plant in Japan, Twitter began to leave the news of itself one of the main means. Throughout Japan, people made short notes, talking about the situation that develops around them.

The Twitter administration has published a message in Japanese and English with detailed leadership for the inhabitants of Japan, how can you use the site to search for general disaster information (#jishin), where to seek help (#J_J_HELPME and#311SPT), where to find out about evacuation (#HINAN), how to get information about medical care for the victims (#311care).

Data on the state of the infrastructure affected by the earthquake and tsunami can be found using Tag #314 with the addition of the desired word, for example, CAR or Train.

Twitter also publishes links to sites with another useful information - for example, about the services of mobile operators for informing friends and families, Internet search services and informing about evacuation, as well as the largest funds that collect donations.

Information on Twitter on how the support of the inhabitants of Japan is carried out in the fight against the consequences of a natural disaster can be obtained using #Supportjapan tag.

The Twitter of our compatriot in the city of Nigat @japanreports, in which he continuously talks about the situation in the country and the features of the "post -apocalyptic" life, was widely popular in Runet, reports the webplanet .

Google launched the Japanese version of the Person Finder service, which, as the name understands, helps to find missing people. Everyone can leave in the service information about the whereabouts of themselves or someone or find a person by name and surname.

Apple company on a special page for mobile devices in its ITUNES Store online store offers any user to donate from 5 to 200 dollars from its bank account in a few clicks in a few clicks.