Apple's brand is recognized as the most expensive in the world, ahead of Google

Based on the results of the annual study of the Millward Brown agency, Apple became the most expensive brand of the world, ahead of the world's largest Internet company Google, RIA Novosti reports with reference to Reuters.

The Apple brand last year added $ 153% in a cost of $ 153, which is almost half of the market capitalization of the iPhone smartphones and the iPad tablets, the Brandz research, which determines the 100 most expensive brands in the world.

Thus, Google, which has maintained leadership in this rating over the past four years, has shifted to second place. In third place - IBM.

"Apple violates the rules from the point of view of the pricing model," says Peter Walsh, representative of the Millward Brown agency.

According to him, pursuing the pricing policy of the Apple luxury brand allowed attention to the details and an increase in the presence in the corporate environment, as well as a combination of high -quality products and accumulated experience.

In addition to Apple and Google, Microsoft, which took fifth place, was also from the world's companies of the information technology sector in the first ten rating. AT&T - on the 7th line and China Mobile Ltd. -On the 9th, reports ITAR-TASS. The remaining four places in the first ten were occupied by McDonald's, Coca-Cola, Marlboro and General Electric, the study says.

Amazon.com online store-14th. He became the most expensive brand among retail operators, ahead of Wal-Mart Stores supermarkets to one step.

The social network Facebook with an appraisal cost of a brand is about 19.1 billion dollars, is located in the 35th place of the rating.

Google’s rival, the Baidu Chinese search engine, turned out to be the second after the Facebook network in terms of brand cost growth rate - an increase in 141% and 29th place from 22.6 billion dollars.