Andrey Levkin: "Expert", teach business formats!

On October 5, the Ritz-Carlton was held at the VII annual forum of a large business of Russia "Expert-400". " It is clear that this is an expert event and the expert RA rating agency. Already the eleventh, like, a rating. Some details of the event.

This time, the script involved a presentation of forecasts for the development of Russian business for 10 years, who made top managers of the largest corporations. Target guidelines and conditions of global competitiveness of the Russian economy by 2020, all that. Plus, as it should be when the rating is announced, the awarding of Gazprom, Lukoila, Russian Railways, etc. In fact, all this cannot be painted, and not necessary. The rating analysis is in the "Expert" , and the rating itself - here it is . Everything is quite optimistic there. It’s not that the rating of the winners, but for the future (until 2021 - according to the scenario of the "expert"), you can not worry. You can do private

For example, the deputy prime minister S. Ivanov performed there. After the event, the agencies appeared his words that small air carriers should leave the market: " They must either merge with each other or enter large airlines ." And he also had a story about how the oil campaigns were lobbied (he said “ it was“ wrapped up, I’m not afraid of this word ”) the government’s decision to shift the production and sale of gasoline and diesel fuel of the Euro-2 standard until the end of 2012, Euro-3-until the end of 2014, and Euro-4-until the end of 2015. Despite the fact that AvtoVAZ and KAMAZ have already invested in the development of new generation engines, which work for Euro-3 and above. “ Thus, the automotivemen worked to the detriment of themselves ,” Ivanov said. In general, he reacted well to AvtoVAZ: " I was on AvtoVAZ yesterday - jokes are composed about him, but he did a lot for technical rearmament. And he produces quite competitive - for his niche - cars ." Well, they can meet such lobbying.

Then there were generalizations. Having reported that the Government 10 years ago “made a fundamental choice-to create conditions for a stable social development on an innovative basis ”, the Deputy Prime Minister made a certain report on success, slowing down on success very relative. According to him, in terms of innovative costs, Russia reached 8th place in the world, ahead of Canada and Italy. Which, in general, is not as good as it could be.

There have already begun problems. The extremely low level of the susceptibility of enterprises to innovation has been reported. Another global rating was given, according to which, among 1000 companies on research and development from Russian only Gazprom (108th place, 0.6%revenue), AvtoVAZ (757, 0.8%) and Citronics (868 place, 2.6%). Moreover, the share of private companies in nationwide expenses on innovation is 60%, in the leaders-70%. In Russia - 20%. It follows that the susceptibility to innovation should be somehow developed. Since " you can invent anything, but for a number of reasons for the enterprise and citizens this is not very interested in this ."

The situation was described as follows: " The state did not take significant obligations for innovation (the relevant figures followed), but we cannot and should not endure the financing of innovation from state -owned agents endlessly. The enterprises themselves must act ."

It was here that something was said, it seems, strategic: “ We approached the Rubikon, behind which a private business ourselves owes ... innovative development, it is a key task of the decade and the key to the global competitiveness of the Russian economy. Venture innovations are a risk. But business itself is always a risk, and today - taking into account the state of the stock markets, there are no risky assets at all .” He repeated: " We simply do not want reliable assets now. We want or do not want - we must take risks. Therefore, investing in a high -tech future - the right reasoned choice ." Well, yes, he argued here, yes.

And one more, already completely subjective topic. Not industry, but purely media. Judging by the number of those present, this event is in demand. Judging by the number of relevant magazines on the distribution - the industry flourishes from the point of view of the printed one. In this regard, there is a consideration, how pessimistic in form, so optimistic in terms of content.

Here, many different industry magazines. They are well made (well, yes, we must try to make it bad, let's say World Economic Journal in Russian). One way or another, everything is in order. Including in the concept of order, both layout and the prevailing (yes, it has developed) business presses. Actually, the "expert" itself present this fact several times a month.

Drill in another. The event was serious people from large business. No, with them and with business everything is ok. Cognitive dissonance occurs when they say. That is, they also know how to speak. But somehow everything about different, informally. For example, Mr. Shamorin from the “system” macroeconomically argues that with high lending rates, everything goes only to highly profitable industries, but not in innovative ones, and other speakers either pronounce several streamlined general words, or go to the particularly important, particularly, reporting nature. Well, yes, they are all right here in their own way, the format of multi-formatism is incomprehensible.

That is, the sector has existed for twenty years. It is just curious why the unified style of reports at events of this kind has not yet been formed. Format, tone, manner of communication. If all this is, then after all, the Messides are read better. Either there is no need for this, or the companies are represented by people who do not understand what the trick is? The second option looks unlikely - serious people.

Or the industry is always experiencing some internal distortion, which do not allow a transparent language to form. Why then do business media know? Because, unlike business, they work with an established conceptual environment? Or is the circumstances themselves just such that the transparency of the Messides is not very by the way? In general, it would be nice if "the expert would somehow teach large business also such formats.