Media holding "Mass-Media systems" ideologically headed by an American

The Corporation of Vladimir Yevtushenkov wants to create a media holding that can compete with the leader of the Gazprom-Media market. According to Kommersant , the “ideological leader” of the Mass Media system, which bought the Muscovy TV channel and claims to the Lenfilm film studio, was American Peter Gerevi.

The SMM strategy, as indicated on its website, "aimed at conquering leading positions in the main segments of the media industry." For 2010-2013, in particular, the M&A transaction with a “major player” in the thematic TV segment, as well as the “study” of a large-scale purchase in the film industry, is scheduled, is indicated in the last annual report of the company. As they hope in the "System", an American entrepreneur will help to achieve goals.

In the Russian market, Peter Gerwi is known, first of all, as the founder of the STS channel and the maximum radio. I recently acquired a share in the largest outdoor advertising operator News Outdoor. Last Monday, at an extraordinary meeting of shareholders of JSC Mass-Media, he was elected to the board of directors, the company’s press service said.

Source close to the " system ", says that GERVI will be " ideological leader ": under his beginning SMM may come out on Exchange through some years . Quicker everything , he will elected deputy Chairman Council directors .