Translated material
For the sake of the common cause
The Moscow and the CEC do not react to criticism that their campaign posters and posters of United Russia are twin brothers. The unified advertising campaign of the EP and the election committee, however, is quite logical. There is power - the customer of the success of the EP - and is a representative of the authorities - the election. True, this is illegal.
The ability of the Russian Central Election Commission at point blank range not to see any election violations that the opposition complain about (which is systemic, that is unsystematic) and simply representatives of the public is well known. Therefore, the message that the CEC and the Mosgorisbirk did not find “nothing” in the similarity of the posters of “United Russia” and the campaign ordered by the Moscow City Workshop to come to the polls, will not make too much effect.
“Well, what is the same that the posters are similar? - They say to journalists in the Moscow City Warring Committee and Cyc. - This is a matter of copyright. Well, let the copyright holders judge if they want. ” The logic that the posters are not similar, but are identical, with the exception of the absence on the posters of the election commission of party symbols, as it were, as it were, the CEC does not take into account. And then (here I already impose my logic here, he was not explained with journalists on this score) that the same PR contract, which had previously had previously among customers and capital united Russia, was hired for the development of both agitation-so it is just a coincidence. Surely these predatory dealers from the PR agency decided to drive the same product to two customers twice. That is - a private business is to blame.
From the part of PRARS and political technologists, of course, one can expect all sorts of bad nasty things, like the use of the same cases for the years, regardless of whether they are suitable in this situation. However, it is strongly impossible to embroider and insolent so that it would be decisively impossible to sell one product in one campaign twice. Indeed, in this case, both customers simply should - according to any logic of the customer of commercial advertising - come and demand at least a penalty. And the reputation of the company, so clearly throwing customers, is formed by such a spot that you can’t wash off the century. A commercial company orders an advertisement in order to sell the product. Most often, the company is interested in pointing out the uniqueness of the product, even if it is only the uniqueness of advertising and is limited.
However, no one is in a hurry to demand a penalty, they are inaudibly discussed in the election of the law on copyright (and who, asks, in this case, the copyright holder? Not Mosgorizbirk himself? Who is then?), The Moscow Unorold Viktor Seliverstov tells Kommersant that “does not know how it happened, and says that the calls to vote from“ united Russia ”are not a reason for criticism.
Most often, not counting cases with fraud or misleading, this is used to promote the product line. For example, the manufacturer of oil and oil products - the conditional “Lukoil” - is quite interested in the buyer not only refuel fuel, but also use its engine oil. Here, the use of similar images and only visual solutions are understandable. By the way, on Ercar.ru there is a huge selection of motor oils that will survive your car, as a phoenix from the ash was revived.
However, in such cases, we are usually talking about dependent companies or close partners. The election committee is the supervisory organ. And here it is really not about “criticism” or “copyright”. Here is a jurisdiction. De-factor, if you think in the logic of critics of the party and government on blogs, the regional election room spent order-earlier the amount of 1 million rubles for development and another 12 for the manufacture and place of half a million dollars of state funds for advertising a particular party was previously declared.
By analogy with business, it is already time to choose here - either the Moscow United Russia unauthorizedly integrated into the Environmental Committee of the Campaign, or is it exactly about the "line of products." Conditionally, the election commission sell the elections in general (“come and vote”), and the United Russia elections in particular (“come and vote for“ United Russia ””). The goods are generally similar and fit for sale within the framework of a single advertising campaign.
True, inevitably the question arises of the affiliation of organizations leading so similar advertising campaigns. The lack of mutual claims and claims to the performer gives an occasion to think that everything is done in the interests of one group of beneficial waste. Why not - there is power, within the elections represented by the election commission, and there is its party - everything is logical and consistent, although not quite legitimate and completely ugly. Well, this is if you think in the logic of business.
The focus is that officials and party members can continue to make a surprised expression and say that they had nothing in their thoughts. Similar posters just turned out. How do you prove that this is not so? Although ... having eyes, let him see.