The last issue of the weekly Weekly.UA will be published on April 18, the press service of the publishing house Evolution Media reported on Friday. As the message says, citing Evolution Media CEO Yulia Litvinova, the reason for the closure was the crisis in Ukraine, as well as pessimistic forecasts regarding the development of the print media segment. Previously, the holding was more optimistic. Let us remember that Weekly.UA entered the market at the height of the crisis - in 2009, immediately investing almost $1 million in the first advertising campaign. However, this did not help the magazine to capture the attention of a significant share of the audience. According to TNS Ukraine, in the second half of 2011, the coverage of one issue of Weekly.UA was 0.2% of the total population. The weekly took 13th place in the ranking in the “General Content Publications” segment, right after the publication “Pensioner’s Assistant.” For comparison, the leader of the segment, “Arguments and Facts,” has 10.1%. As Kommersant previously reported, according to Cortex, advertising sales in the press in 2011 decreased by 15%. As a result, some publications (Profile, Newspaper in Kiev, Glavred, etc.) were forced to close, and their audience was redistributed among major players (see Kommersant on February 28). Evolution Media will continue to publish the weekly Comments and the English-language newspaper Kyiv Weekly, as well as develop the portals Comments.ua, UGMK.info, proIT.com. Maria Popova

Newspaper "Kommersant Ukraine" No. 59 dated 04/09/2012, page 7

Weekly.UA magazine is closing down