: PR agency "Kremlin"

Putin the day before explained who and how to deceive the Russian people. That is: I created the Mass Communications Department in the Presidential Administration. With great powers. However, the personal composition of the management of the structure suggests that it is not worth waiting for the special efficiency of the power PR .

The main property of the relationship between the high authorities with the world is not that “the boss is bad” or “in all rights”. It consists in the fact that the boss looks at life through the eyes of the closest subordinates. The collective “Putin” - whether he is a tyrant or a hero - a figure where it is more remarkable than the real Vladimir Putin. It is he who sees people on television screens and on the news on the Internet. Or they hear on the radio. It is the collective “Putin” that decides where the politics and the economy will now turn.

And it is the environment that draws us the king himself. In this sense, after Vladimir Putin’s return to the Kremlin, the theme of “puppeteers” again became relevant - people who not only advise power on the question “how the country lives” (everything is bad here, as Swamp Square proved), but also impose their picture of the world to the degree and the world. Well, they explain why the conditional Putin is good.

This is also a policy - to tell the population why he lives well with this ruler. It is difficult to say that specifically the authorities (and to the very specific Vladimir Putin) do not like in her current image, but obviously something does not suit her. Therefore, it was created in the Kremlin - on the eve, a decree was signed - the whole "Management of the President of the Russian Federation on Public Relations and Communications." Simply put, PR- Kremlin management.

Now we know how the Putin Kremlin is going to deceive us - on this subject a whole decree of the president has been signed.

The tasks of the new management (this previously did not exist): “Analysis of the position of the media, public opinion on the implementation of state policy in various fields and the operational informing of this president”, “Development of the strategy of information support of socially significant decisions of the President of the Russian Federation”, “Coordination of the information work of federal state bodies, as well as federal executive bodies for objective coverage of the mass media in the policy of the policy of the policy pursued by the state various areas ”, as well as information support of significant projects of the national level (the Olympiad in Sochi is mentioned as an example in the decree).

In terms of functionality, the structure is also impressive-there, up to the "coordination of the work of the press services of federal executive bodies." That is - all bodies of the entire executive branch.

Translated into Russian - the new structure will be promoting the only correct line of the “party and government”, b) to monitor how the only true line looks in the eyes of obstinate journalists. Super ministry, say? Super Press Service.

This is created, as it comes out of the Putin Decree, under the first deputy head of the administration of Alexei Gromov, who historically oversees the media. True, not everything is supervised - Alexei Alekseevich traditionally draws attention to TV and information agencies and in exceptional suits - to newspapers and magazines. If you suddenly saw something like that two years ago with reference to the “Source in the Kremlin”, then it’s far from the fact that it was “Surkovskaya Proapaganda” or spokesman for president Natalya Timakov. It is likely that Gromov called the turntable Mironyuk (Big Boss in RIA Novosti) or commissar (similarly, from Interfax).

However, RIA Novosti reported that the new department will also oversee the Putin spokesman, and now the deputy head of AP Dmitry Peskov. And he was headed by the former head of the press-Lsuzhba of the government, Alexander Smirnov.

And here questions arise . People, of course, are all competent, but in matters of PR, to put it mildly, not the most professional.

There is all propaganda-back and forth, but soft methods of influence on public opinion, thin wiring-this is not about Gromov-Peskov-Smirnov. “Having shifted” superforters they simply will not be able to digest them physically. The former first deputy head of the administration and the “Gray Cardinal of the Kremlin” Vladislav Surkov was not so much better, but the field of activity represented. And then, as a result, he literally overslept the entire Internet revolution and swamp square.

The new “media managers” from the power look paler than Surkov: the words about the opposition’s liver on the asphalt (author-Dmitry Peskov) are a natural failure, from the point of view of any press secretary. Of course, the Kremlin also has the press service itself, and the administration of domestic policy, and foreign consultants are quite attractive. But if the “ PR Agency“ Kremlin ”” privatizes itself all the declared functionality (that is, monopolizes the relations with the public of the authorities), then the fall of power and the employer Vladimir Putin himself will become a matter of time. And the scenarios of such a fall are by no means pleasing.