The release of the new smartphone model from Apple will take place on September 12, media write. The cost of the device will not increase significantly, experts predict, especially if there are no revolutionary innovations.

Apple will present the new iPhone on September 12, American media report, citing informed sources. And the fifth generation smartphone will go on sale on September 21. Along with the iPhone 5, the corporation will introduce two iPod players and a compact version of the iPad Mini tablet. It is expected that it will be equipped with a 7.8-inch display. Apple traditionally introduces its new products in the fall. This is a successful strategy for the company, since on the eve of the New Year we can expect sales growth, says leading analyst at Mobile Research Group Eldar Murtazin.

“Today there are two models on the market that come out in antiphase - the Galaxy S and the iPhone. Samsung comes out in the spring, May-June. In fact, it turns out that they do not overlap in time. Due to this, the market for both is maximum. Initially The release of the iPhone was tied to contract renewals with American operators, which happen en masse at the end or beginning of the year. This is the time to find out the new iPhone, read reviews about it - September, October, November, and in December, choose this device, change it. they do so that sales grow as much as possible and this wave does not stop,” he says.

It is expected that the new iPhone will be equipped with a screen with a larger diagonal than the previous model. In this case, the device body will be thinner. In addition, the gadget will be able to work in fourth generation networks. Prices for the iPhone 5 will not be known until the presentation. However, one should not expect that they will increase significantly, says Investcafe analyst Ilya Rachenkov.

“The price will jump by ten percent. In any case, you need to understand that if you seriously improve, then this is a justified increase in price. And when the improvements are insignificant, but the price has significantly increased, this pushes people away from buying. If the price increase is accompanied by a significant improvement in functionality, then, as a rule, people understand this and are willing to pay more,” he says.

Apple introduced the iPhone 4S in early October last year. In the first three days after the start of sales, over 4 million of these smartphones were sold.

Fedor Tsekhmistrenko

iPhone 5 will be presented in September