PR managers compared the level of rudeness, cynicism and aggression of Russians in different social networks

Specialists of the Byzantium communication group studied the behavior of Russian users of the five largest social networks in order to check how much users have aggressiveness and cynicism in communication.

According to RIA Novosti , it was found that Facebook users are more cynical and aggressive than participants in other social networks, and VKontakte users use non -normative vocabulary more often than others.

The “cynicism” indicator for Facebook was 17.5 points (the lower the score, the more pronounced the sign). At the same time, Facebook users from Moscow are more cynical than users from other regions.

Twitter (18.9 points) turned out to be second in the second place in the “cynicity”, in the third - VKontakte (20.65), and the participants of the Classmates social networks (21.05) are the least cynical.

Facebook participants are also the most aggressive - 15.9 points, and Twitter users (16.45) are in second place. The participants of "Odnoklassniki" and "VKontakte" this indicator is almost the same - 17.1 points and 17.05 points, respectively. The least aggressive are users of my world.

There is no pronounced leader in hostility of users - Facebook indicators (17.2), VKontakte (17.25), “My World” (16.9) and Twitter (17.05) are almost the same. For classmates users, this indicator is 17.7 points.

It is noteworthy that only in this case users from Moscow surpassed users from other regions. Participants in social networks from the capital are more aggressive and cynical, but users from other regions are more hostile.

The researchers, however, drew attention to the fact that VKontakte users more often than others use abnormal vocabulary in their messages - 17.2 abusive words per 1 thousand of usage, and the most cultural users, less often using swear words, on Facebook (12.8 words). At the same time, Facebook participants surpass others in vocabulary.

According to the estimates of Byzantium, VKontakte is most popular in Runet, which serves as the main social network for 36.5% of users. A little less adherents of "classmates" - 32.6%. The third place was taken by Facebook with a share of 14.4%, and Twitter and my world were called less than 10% of Internet communication lovers.

The study was based both on the study of users of Facebook, VKontakte, Odnoklassniki, My World and Twitter, and on their survey. The respondents were asked special questions that help assess the aggressiveness, hostility and cynicism on the Cook-Medley scale adapted to social networks.