Ford will build another factory in China

In the second half of 2014, Ford Motor Co. It plans to start sales of Lincoln premium cars in the PRC, the Finmarket reports.

Ford will begin the choice of dealers in the fourth quarter of this year.

The company intends to create a network of exclusive Lincoln dealers in China to enter the luxury car market, where Volkswagen, BMW and Mercedes Benz are firmly entrenched in.

In addition, the company intends to benefit from the reputation of the brand by placing shots with the limousines of US presidents in local television, especially with Lincoln Continental, which Richard Nixon took with him, making a historical visit to the PRC in 1972.

Ford is building five enterprises on the territory of the PRC, including assembly production for $ 760 million in Hanzhou and a plant for $ 600 million in Chuncin to expand the model range and double the production of up to 1.2 million cars.

According to the company, expansion will increase global sales to eight million units by 2015, by 50% relative to 2010.

The American Auto Concert has reasons for expansion: its share in the Chinese car of cars is 2.4% against 19% of VW and ten percent of GM.

Ford in the premium vehicle segment is poorly presented, while Audi, BMW and Mercedes Benz, according to the analytical company LMC Automotive, occupy 75% of this part of the market.