The first Pussy does not rotate

On the First Channel, it was reported that the initiative to offer Pussy Riot to apologize to believers on the air of the channel comes exclusively from the program "Man and the Law", and the channel itself has nothing to do with it. It is not entirely clear from this phrase how - in the case of consent - the leadership of the "first" would relate to this fact.

Larisa Krymova

So far, the director of public relations of Channel One Larisa Krymova said this: “We ourselves were surprised to learn about this initiative yesterday, which is fully belonging to the“ Man and Law ”program.

The story is like that. On Saturday, the editors of the "Man and the Law" turned to PR, as well as to their lawyers with the aforementioned proposal. The proposal was made both verbally (judging by the words of the lawyer N. Polozov) on the air, and on the site. Everything is quite verbose on the site. In fact:

" Given the high -profile events of the past summer, we cannot help but talk about the Pussy Riot group, the girls who were behind bars and the verdict made as a result of their actions. We cannot but talk about the consequences that these actions provoked. All sane people understand one thing: we need to look for a way out to interrupt this bad infinition. All this is in the scale of our multinational multi -confessional country. All this It can end with great blood.

From the situation, we see the next way out. If the girls are ready to make an official statement (say, signed by them and voiced through lawyers) and - through the air on the first channel - apologize to the believers, then the program is ready to make maximum efforts to help stop attacks on girls. Moreover, they will probably listen to the voice of our program.
Let us explain our thought. At the trial, the girls said that they really regretted that they had a action in the temple. And they consider it a mistake. We quote: "We did not even think that our actions would be offensive to someone ..." "

In a word, they offer to repeat these words on the air - well, otherwise you could just read this quote in the program. Here, the topic of the possibility of the emergence of PR on the air arises - presumably, for the cheese, the problem with obtaining permission from the penitentiary service does not exist. What is characteristic. But, you never know, the program is still profile, they know what they offer.

Actually, this appeal did not claim that Chiz makes an offer from the whole first. But there was a hint: " Program" Man and the Law is one of the most authoritative and respected on domestic TV. The nearest broadcast of the program is September 8, on Saturday, on the evening prime time . That is, a specific editorial proposal. What was some oddity: if this proposal were real, then why was it on the site? Few of the journalists love when his proposals for communication are deviated by the other side. And even to hang out a proposal in the form of an open letter, and this is already not preparing the plot.

Nikolai Polozov. Photo: Pravmir.ru

Now lawyers. In the presentation of N. Polozov, the story was quite long. At first, apparently, there was a reaction to a proposal made on the air of the program: " We discussed this situation with our clients, who, like us, believe that we suffered their apologies in the court, saying everything that we considered necessary ."

But Polozov’s clarification: “ Given the fact that in the last program about Pussy Riot, our clients were exhibited in an unsightly light, we told the editorial office that we are ready to take part in the program only on the condition that we are consistent with the scenario plan. In this case, if there are any deviations from the plan, the editorial office of the program will have to pay us the penalty .”

Then, according to him, the producer of the program contacted him and said that the girls should be publicly apologized, noting that then “persecution” on the TV channels would be stopped against them. Polozov said that “ we consider it an unacceptable and outrageous blackmail ” and added that under such conditions the defense refused to participate in the program.

But that's not all. According to Polozov, after that the director of the program Denis Pimanov called him and inform about the official appeal, which the editorial office of the program posted on her website. What is the “official appeal” in relation to the television program’s website - the lawyer did not comment on, but, in general, Pimanov here simply indicated him a link to the material so that he delved into the details.

The sequence is long and something could be confused, but in such a presentation it is not clear that it was precisely the “first” in the person of L. Krymova. And yes, it remained incomprehensible, as if the channel behaved if an agreement on the plot had been achieved.

It is not entirely clear what was blackmail from the side of Chiz. Unless in the end of their appeal they wrote: "In foreign countries, such actions by Pussy Riot would be persecuted according to the following criminal articles" and the link - "Read more." It can be assumed that if the consent is not given, then the next issue of the cheese will be devoted to stories about foreign countries, but this is too free assumption.

Alexey Pimanov. Program "Man and Law"

There is another discrepancy. The appeal says: " The program is ready to make maximum efforts to help stop attacks on girls. Moreover, they will probably listen to the voice of our program ." Gazeta.ru, referring to Polozova, gave a strongly different version: " The producer of the program contacted the lawyer and said that the girls should publicly apologize, noting that then" persecution "on television channels will be stopped against them ." The statement in this form implies some other characters - as if "first", even if he were aware of the event, could affect the general course of events. But who would be able to ensure the "cessation" of "persecution"?

Here the intrigue is developing completely. Say, the judicial epic itself itself, and indeed the latest events in the media (approximately at the junction of power, sociology and television) give reason to assume that the authorities are somewhat changes the format of work with the media. Not like a media policy is composed in support of some agenda, but the events that can be used in their favor are simply promoted. The logic is simple: not to introduce ideological positions (this is costly and ineffective), but simply to shift attention, promoting tele-rating stories as a policy. In particular, the pr is what everything is running for while, providing the topic of the rating. The proposal of Chiz in fact proposed a continuation of this promotion, no matter what he thought there and declared the "first" channel on this occasion.

Here is the nuance: on September 15, the "march of millions" is planned, so that the authorities are quite logical to reduce it in the media agenda to the topic of pr. But now, since the lawyers refused, this will not? Firstly, the refusal of PR can be used to further promote the situation: for example. Secondly, Polozova has a phrase: “ We told the editorial office that we are ready to take part in the program only on condition that we will coordinate the scenario plan. In this case, if there are any deviations from the plan, the editorial office of the program will have to pay us the penalty ”

The penalty is okay, but the very idea of ​​the program about the PR according to the scenario PR is quite allowed to them. Well, how will any channel respond to this? NTV, let's say? The rating is useful, and even as a scenario plan, which is observed before the comma, can give an effect different from what those with whom they agreed with - television people do not need to be taught.