"Svyaznoy" became the third direct distributor of the iPhone

Apple corporation has three lines of the iPhone sellers in Russia. In addition to the Vimpelcom and MTS, the Svyaznoy network has also received such a right, Kommersant reports with reference to the general director of the Svyaznoy group Denis Lyudkovsky.

The first batch of iPhone under this contract will go to Russia this week, and the iPhone 5 is expected at the end of the year, says the source of the newspaper in the cell retail market.

Apple, as a rule, distributes mobile phones through mobile operators, even in those countries where such operators do not play a noticeable role in distribution and retail sale of mobile phones, IDC analyst Simon Baker recalls. All over the world, the exception is made only for two retailers - for the British Carphone Warehouse, and now for the "coherent".

The presence of an Apple contract with a retailer should lead to an increase in the volume of supplies, as well as help reduce prices in connection with a reduction in the number of intermediaries in the sales chain.