Vice President Google Bradley Horowitz, who is responsible for the development of the Google+ social network, called Facebook a social network of the past. According to CNET, Horowitz said this during the Business Insider conference.

Google's vice president noted that Facebook doesn't meet real-world needs. According to him, people should be able to communicate with some friends without involving others in the conversation. And these should be "normal" conversations, not 140-character phrases like Twitter , Horowitz added.

In addition, the head of Google+ criticized the display of advertising in the Facebook friend feed. He noted that such a mechanism is not very effective because it does not meet the current needs of the user.

As a positive example of building a social network, Horowitz cited his own product, the creators of which, in his words, “thought about the real world.” One of the features of Google+ is groups of friends (“Circles”). The user can determine which “circles” can see this or that post.

Speaking about advertising, Horowitz noted that it is more effective to show recommendations to the user at the moment when he is looking for a particular product, for example, a place to eat. The interviewer asked him if there would be advertisements on Google+. Horowitz responded that only if a way could be found to display them effectively without annoying users.

The Google+ social network launched in the summer of 2011, and free registration on the resource opened in September. Within a year, registered with it. 400 million users

Despite this growth, third-party researchers have repeatedly noted low user engagement on Google+. Thus, comScore found that in January 2012, the average social network user spent three minutes on its website. For comparison, the same figure on Twitter was 21 minutes, and on Facebook - 405 minutes.

The head of Google+ called Facebook the social network of the past