After the start of official sales of the iPhone 5 in Russia, many resellers revised the prices for the gadget, as a result of which its cost on average decreased by 6 thousand rubles. Experts attribute this to the “gray” supply of the smartphone and the lack of revolutionary innovations in the new model.

Sales of iPhone 5 in Russia began with a price collapse. In less than 24 hours, the new iPhone model fell in price from 35 thousand to 29 thousand rubles. average. This time there were no competitions or bonuses for first buyers. Therefore, that night there were practically no queues near the shops, explained independent expert Mikhail Genin.

“This, in my opinion, is the first time in history that a new model has dropped so sharply in price. This is an indicator of demand. iPhone 5 did not appear on the market yesterday, “gray” deliveries have been in place for a long time due to the start of sales in America, that is, already almost two months. Secondly, prices from our official sellers were significantly higher than the same “gray” prices from resellers - the difference reached 10 thousand - 35 thousand versus 25 thousand. Overnight, the iPhone fell in price by 6 thousand. . - 29 thousand are sold in the same official stores, that is, they draw conclusions from what is happening,” Genin is sure.

Reseller prices for iPhone 5 in Russia at the start of sales varied greatly.

At the time of the start of sales, a model with 16 GB of memory in the White Wind Digital, re:Store and Beeline salons cost 34.9 thousand rubles, with 32 GB - 39.9 thousand, with 64 GB - 44.9 thousand roubles.

Svyaznoy set different prices - 29.9 thousand rubles, 34.9 thousand and almost 40 thousand rubles. However, the network did not announce prices in advance. By morning, on the Svyaznoy website, the cost of the devices was updated and ranged from 28.9 thousand to 38.9 thousand rubles. depending on the amount of memory. Euroset indicated similar price tags on its website.

Experts were not impressed with the technical characteristics of the iPhone 5. According to the head of the Nomobile.ru project, Nikolai Turubar, the developers could come up with something more revolutionary.

"Despite the fact that the screen has grown, the gadget has become thinner and lighter, there is nothing to highlight. This is a kind of fail: there is no revolution, there is another evolution. The camera is the same - 8 megapixels, the iPhone has done nothing here. The screen has increased precisely by height, yes, as they say, there is no resolution of increase - this is also a kind of controversial point. This is not like driving a product. But it’s better to drive a product. Everyone was expecting something much more revolutionary,” says Turubar.

iPhone 5 is not the only new product on Friday. Also today at 6 pm official sales of the iPad mini will begin.

Albina Khazeeva

“This is the first time in history that a new iPhone model has dropped in price so sharply.”