Apple denied rumors about the "budget" iPhone

Apple Corporation denied rumors about the development of the “budget” iPhone, which supposedly had to appear on sale in the summer of 2013. This was announced in an interview with the Chinese publication by Shanghai Eventing Post by the Vice President of Apple for Marketing Philip Schiller, reports The Next Web .

According to Schiller, in China, cheap smartphones are very popular, but the company does not plan to produce such products. Despite the fact that the corporation controls only 20% of the stencil market, it receives 75% of its profit.

He also emphasized that Apple uses the most modern technologies and high -quality components to produce his products, respectively, the price of the manufactured goods cannot be underestimated. “We do not want to be one of those companies that bring too many products to the market to attract consumer attention,” Schiller said.

Earlier it was reported that Apple plans to release a cheap version of the popular iPhone communicator , designed for sales in developing markets around the world. It was assumed that the smartphone will be made of less expensive materials. So, The Wall Street Journal wrote that the device can be enclosed in a plastic case. The estimated price for the “cheap” iPhone was indicated in the amount of 99 to $ 149.

Presented to customers on September 12, 2012, the iPhone 5, by December, costs about $ 649. In Russia, the cheapest version of the white I Phone 5 with 16 GB of memory cost 28 thousand 900 rubles.