In the photo: Senator D. Krivitsky, representing the Novgorod region in the Federation Council

“The image is nothing, all thirst,” the advertising slogan popular in the 90s read. I allow myself to disagree - in politics, the image means, if not everything, then a lot.
This history instructive for any politician and PRAR dates back to July 2012. In the Novgorod region, the election struggle for the governor's chair unfolded. The young politician and blogger (Communist Party) Vadim Beriashvili Beriashvili really prevented the local administration with his caustic posts full of criticism and sarcasm.
I don’t know exactly which of the officials - perhaps A. Kostyukov or V. Minin - came up with a “brilliant” plan to eliminate Beriashvili. The Senator from the Novgorod region D. Krivitsky wrote a statement to the Investigative Committee on a blogger, accusing Beriashvili of inciting hatred of the Senators' Social Group.
A few months before, the poorest Senator of Russia Krivitsky was already becoming an object of attention of a blogger, who publicly laughed at the senator’s income, which was a little more than 9,000 rubles a month according to the official version.
The calculation of the officials was simple: the frightened blogger was supposed to, in their opinion, to start looking for a “solution way” - the search for agreements would result in a promise to terminate the criticism of the administration.
However, everything happened completely differently from the administrative strategists. The blogger rushed into a fierce counterattack on all fronts: information and legislative. The topic of the senator’s attempt to deal with the blogger quickly went into the tops of the live magazine http://www.livejournal.ru/themes/id/55687 . On the senator, a counter statement was written about the “false denunciation” - this is how Vadim Beriashvili interpreted the appeal of the official in the UK, demanding to condemn the blogger under the article 282.
For a long time, Senator Krivitsky became a favorite object for the posts of Blogger Beriashvili. Soon, the latter had a very interesting information regarding the muddy financial affairs of the Senator-Businessman. Where does the information come from - Vadim prefers not to spread. However, judging by her character, I risk assuming that the senator found extremely influential ill -wishers who paid attention to the conflict that broke out between the official and the blogger. For example, scans of documents incriminating senator were at the disposal of the blogger: http://publicpost.ru/blog/id/23106/
In the photo screenshot from the Yandex search engine. The combination "Senator Krivitsky" gives a continuous negative.

Today I decided to see what reputation damage the senator received during the information confrontation, which was started because of his rash decisions.
Accordingly, we use the search engines Yandex and Google. Enter the request: "Senator Krivitsky" - we view the first 30 messages issued by both search engines.
The task is to assess the content found by search engines by the emotional component: positive information, neutral, negative.
The table of information perception of the person of the Senator D. Krivitsky on the Internet.

As you can see according to the results of the mini-monitoring, the situation is disastrous-the vast majority of information on the network about Senator Krivitsky-this is a negative, which is somehow related to the attempt of the senator to punish an objectionable blogger. Another part of criticism is materials related to economic transactions of a senator officially earning less than 10,000. rubles ...
If you call a spade a spade - Senator Krivitsky suffered a complete reputation collapse. It will be very difficult to wash, if possible.