WWF began a charitable sale of virtual bears

The World Wildlife Fund (WWF) and the BBDO Moscow advertising agency announced on February 19 the launch of the “Click on Assistance” project, the purpose of which is to convey to the wide audience the problems of protecting white bears and finding funds for the protection of animals.

On Allforbear.com, any user can add another ice to the virtual habitat of white bears with one click of mouse. At the same time, a blue cell of water, turning into an ice floe, will receive the name of its creator.

Also, visitors to the site can make a donation to the WWF project "Bear Patrol" by buying and adding an imminent virtual bear to the ice floe. You can pay any cards and Internet payments.

“The White Bear is the only type of land mammals, most of which is associated with the drifting ice of the Arctic Ocean. White bears hunt their main prey (seals) from ice. Climate change, poaching, pollution of the Arctic - all these are the reasons why the life of the bears is in danger. Their house disappears. By 2050, the population of white bears can be reduced by 2/3, ”the project website said.

“Bear Patrol” is special brigades of inspectors who protect white bears and cubs from poachers and prevent clashes of bears with a person.

The funds raised will go to coastal animal monitoring, anti -coloronier activity, environmental education of the local population, equipment and equipment for patrol.