Good quality bread should cost 50-60 rubles per loaf, be sure the bakers

The Public Chamber found out what the price of a rainy loaf consists of. According to data published by RBC Daily , over the past two years, the shares of traders, flourmers and retailers have declined in the cost of bread. But the share of grain almost doubled, and the bakery allowance also significantly increased.

The Public Chamber has removed the bread index . According to her, in two years - from 2011 to 2013, the share of grain in the structure of the retail price of the loaf has almost doubled, from 22 to 39%. The bakery allowance also increased - from 25 to 34%. This includes their production costs (for gas, fuel and lubricants, electricity, employees' salaries). Minus these expenses, the pure bakery margin on average, according to OP, decreased from 10-15% in 2011 to 5-7% in early 2013.

At the same time, the profit of traders decreased from 1% to zero, the margin of flouring collapsed from 13% to minus 3%. The retail allowance decreased in two years from 25 to 20%.

In Soviet times, the normative profitability of the bakery enterprise, excluding expenses, was regulated up to 30%, and this money went to the development of production, objects the chairman of the board of the Russian food company Valery Cheshinsky.

Today, the margin in mass and social varieties of bread, which account for 65-70% of the volume of production, ranges on average from minus to plus 3%, he says. The increase in prices in the grain market significantly ahead of the increase in the cost of bread. So, over the past six months, grain has risen in price by 100%, and bread - by 13%.

The bakers do not promise good bread for 20 rubles

You can buy good quality bread only at a price of 50-60 rubles per loaf. Otherwise, manufacturers will continue to save on raw materials, issuing low-quality products to the mountain, the President of the Russian Grain Union Arkady Zlochevsky told the Russian newspaper .

"The price of a loaf is 50-60 rubles is an approximate European cost of good bread. Our" social "bread costs an average of 20 rubles, which provides it with disgusting quality," Zlochevsky explains.

The cost of the loaf includes both energy costs, and maintenance of the plant’s equipment, and the salary to personnel. Plus, the price of bread as a socially significant product is controlled by the state. "And this means that the manufacturer can only save when baking from GOST, using cheap low -quality flour, oil," says Zlochevsky.

An increase in the retail price of a loaf to 50-60 rubles will give bakeries the opportunity to use good raw materials. But before raising prices, it is necessary to introduce a program of food in Russia to the poor who are not able to buy expensive products, the President of the RPS believes.

In such a program, in his opinion, people with low incomes, pensioners and large families must fall under his opinion. Thus, all categories of the population are provided with high -quality bread.

The chief economist of the AFK System Evgeny Praorshin believes that the bakers could sell quality products at much lower prices: “A ton of foram grain costs 9000 rubles. And the best that is exported is 11,500 rubles. That is, if you start to use only the best wheat when baking bread, then the increase in raw materials should be no more than a third,” counters calculated. And this means that the price of a loaf, in theory, should increase to a maximum of 30 rubles.

According to Praorshin, the consumer can negatively respond to a two -time increase in bread prices, and it will be right: the increase in the retail price of bread is less associated with the desire to raise quality and more with the desire to make a profit.