Translated material
Stalin's billboards refuse to place in Yekaterinburg
I remind you of the Canvas: the group of citizens really wanted to raise their voice in defense of common sense , and in connection with the 60th anniversary of the death of Stalin, to remind fellow citizens of some facts from the biography of this statesman , which it seems important to recall in the context of the current trend to exalt the personality of Stalin by many state and public figures. We announced a fundraiser, raised 178,000 rubles (from 32 citizens). It seems like a simple situation: some people want to spend money on conveying to other people their point of view on a particular issue, without insulting anyone, without conflicting with the law, etc.
And now I will tell you what happened in practice.
After the internal discussion, they decided to make posters on the basis of only confirmed, unprocessed historical facts and take the facts of both global and related to the history of the Urals to accommodate. This decision was supported by the open vote of the members of the public organization "Volunteer Movement" , gaining the number of votes required by the charter of the organization; The organization, thus, agreed to act as the organizer of the project, conclude agreements with advertising agencies, spend money through itself, etc., thereby withdrawing understandable organizational problems (just a private person cannot now order the placement of advertising).
We chose 4 phrases - only facts, nothing more:
"More than 680,000 people were sentenced to execution by the special triples of the NKVD without trial and investigation in 1937-1938."
"18,500 victims of repressions are buried on the 12th kilometer of the Moscow tract."
"Since 1935, execution has been applied to minors, starting from 12 years old."
"The decline in the rural population in 1933-1935. From hunger in the Southern Urals amounted to 30%."
And the general slogan: "For the homeland without Stalin."
This is how it might look (such a layout was sent, among others, to advertising agencies):
Or there was still such an option:
Even if it theoretically imagine that there is such a social group “Vertukhai and their descendants” or there, I don’t know, “Veterans who went on the attack with shouts“ for the homeland! For Stalin ", etc." (although it is reliably known that they didn’t go on the attack with such screams), then I can’t think about the heart on my heart, why could such posters insult their feelings - agree?
Well, then we began to talk methodically both directly with operators of advertising structures, and with advertising agencies.
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Larisa, good afternoon!
On the site we have no way to book the structure.
This firewall sold. There are other designs, but the problem is that such a layout, in principle, will not be able to place.
> Tatyana, good afternoon! Why can't you? We can change the drawing. Please write the requirements for the layout.
> Larisa!
The content of the layout is doubtful.
We have already coordinated this kind of layout, we were not agreed by placement. We can consult again
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Good afternoon
We cannot place such a layout, because it contradicts Article 3 of the Law on Advertising.
> Maria, good afternoon!
Why exactly contradicts and why is this not social advertising? I ask you to more detailed to explain, because I do not understand at all and the wording is blurred.
> Good afternoon!
This is not commercial advertising. See the basic concepts for the law in clause 3.
It indicates what is called advertising and what is the object of advertising.
> Well, yes, not commercial, but social advertising. We do not claim that our advertising is commercial.
And for what reasons you do not attribute it to the social, can you explain?
> Because social advertising should be aimed at "achieving charitable and other socially useful goals, as well as ensuring the interests of the state";
> Maria, the facts that we cite in our social advertising are historically and documented information. This is not our organization invented and composed. We believe that reminding society about Stalin’s crimes is a socially useful goal. This is our story. Is it possible to remind people that Stalin organized mass killings of citizens is offensive, is it in any way interferes or contradicts the interests of the state?
This is social advertising, which is aimed at achieving other socially useful goals, isn't it?
We are ready to accept all responsibility for this. We, as an officially registered public organization, are ready to take on financial guarantees for paying fines, we can sign the necessary documents.
> Larisa, how socially useful the goals of placing such a layout are a big question. Reread Clause 6 of Article 5 of the Advertising Law. In addition, the agreements between our company and the Yekaterinburg Committee on City Property Management clearly states that the structures are used to place advertising. The definition of advertising is spelled out in the Law on Advertising. In fact, we can polemize on this subject to infinity.
Unfortunately, we cannot place a similar layout on our designs. There are enough grounds.
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Larisa, good afternoon. We cannot place similar layouts, because from a legal point of view this information is not and is not social advertising, based on the definition of advertising and social advertising. In accordance with Clause 2, Article 19 of the Federal Law on Advertising: "The advertising structure should be used solely in order to spread advertising, social advertising."
***
Continue?
Ah yes: the entire advertising market in Yekaterinburg is completely controlled by the city administration. If suddenly someone did not know. Because only the Department of Management of Municipal Property issues (and recalls!) Coordination of the placement of advertising structures.
And already without a way, Comrade Dzhugashvili:
Here is such a shield - an advertisement for a conference! - So far, not a single advertising agency has agreed (though they have not yet talked with everyone). So the question here is not that the Stalinists settled in the city administration. I am more inclined to think - preparation for the elections.
We still have naive citizens in the city and in the country who believe that if an opposition candidate in the mayor’s election registers and collect enough money, then he will be able to conduct a pre -election campaign. Well, for example, will gain access to advertising surfaces. Yeah, right now.
By the way, remember this?
This, obviously, is social advertising that meets all the requirements of the advertising law.
In general, we did not notice, but communism won. Commercial organizations refuse to provide paid services on the main profile of their activities, refuse profit.
PS We still try to Wednesday, then there will no longer be sense. And after that we return the money; Those who paid through Yandex.Money with Yandex.Koshelka - I will return automatically, and everyone else will have to write to me by e -mail, indicating their bank details for return.