MBA per minute: “Strive to commit impossible? Naive burdock will help you "

“Naive gives strength,” writes Guy Kavasaki and Michelle Moreno in his book “Revolutionary Product. How to create and bring to the market. " As evidence, the authors give a story that happened once in General Electric, in a group engaged in incandescent lamps. The head of the unit loved to arrange a newfoot engineers something like a course of a young fighter. He gave them the task of inventing a coating for a lamp flagel, which would get rid of the overheating zone in the latest development option at that time. No one told the newcomers that trying to do this is a dead number. Experienced employees rubbed their hands in anticipation of the moment when the newcomer appeared inconspicuously bread and under universal laughter will learn that he hoped to solve the unresolved problem: it was impossible to create a evenly heating flask. The ritual of initiation was operating for about 20 years, but in 1952 a kind tradition unexpectedly broke off. Another inexperienced engineer appeared on the threshold of the office. He brought his invention and inquired with the chief whether he was looking for such a decision. The leader carefully examined the subject and answered: “Well ... yes. This is it. " According to the authors, negative experience does not contribute to the search for breakthrough solutions, so sometimes it is better not to have this experience at all. “Find someone who never thought about the problem at all, or does not know that its solution is impossible,” Kavasaki and Moreno recommend. Suddenly everything is not so hopeless.