Head of Intel: only a serious price decrease will help the sales of tablets with Windows

The cost of mobile devices with sensory screens can fall to $ 200 by the end of this year. Such an assumption, according to RIA Novosti , expressed Paul Othelnini, general director of Intel, during the conference on the financial results of the company for the first quarter of 2013.

Othellin suggested that the release of new Atom processors with the code name Bay Trail at the end of the year can lead to a significant reduction in prices for mobile devices.

In particular, he predicted that the cost of laptops with sensory displays and working Windows 8 can decrease to $ 200. Apparently, we are talking about devices previously called netbooks, which now, after equipping Windows 8 and touch screens, will be a cross between a tablet and a laptop. Ultrabooks, according to the head of the processor giant, by the end of the year, can be cheaper to $ 600, and in some cases up to $ 500.

The Engadget technoblog, telling about the hopes of Paul Othellin, could not resist the comments that the price of $ 300 is still more likely for Windows-planes, and expressed the hope that Microsoft, at least Intel, will reduce Windows licensing for manufacturers.

Be that as it may, a drop in prices can double the sales of Windows planes in Russia, a representative of the Russian retail network told the agency.

According to the IDC analytical company, Windows tablets are now not at all included in the five most popular, this year their share will not exceed 2.8%. Meanwhile, inexpensive Android devices, which were not two years ago at all, today in popularity are inferior only to high-class Gadgets of Apple and Samsung.

The price of $ 200 for a device from a well -known manufacturer turned out to be an important psychological border, the agency notes. So, the 199-dollar tablet of Amazon Kindle Fire, which began in September 2011, in February 2012, occupied more than half of the US android planet markets in the US market (according to Comscore). Throughout the world, according to IDC, in the fourth quarter of 2012, Amazon took third place in the supply of tablets with a market share of 11.5%, selling six million pieces.

Google followed the example of Amazon and released Google Nexus 7 worth $ 199 for a minimum configuration. ASUS, which collects for Google, the NEXUS series tablets, took the fourth place with a share of 5.8%following the last quarter of 2012, placing 3.1 million devices of this type.

Recall that the performance of the Bay Trail chips is twice as much as the computing abilities of the previous generation of Intel mobile processors.