"Now everyone knows that you are a dog"

Partner of the Kleiner Perkins Caufield & Byers Foundation Mary Mary Micker published her next report on the main Internet trees. Miker is considered one of the most influential business analysts of the planet. In the mid-90s, she opened her eyes to investors for the prospects of the World Wide Web, actually giving the goom of the bomber of the dotcomes: therefore, today she is called the “queen Internet” and carefully listens to her observations. The presentation has more than a hundred slides stuffed with various funny pictures and complex multi -colored schedules. Most of them are expected to be devoted to smartphones, tablets, applications and all mobiles.

In the last century, the Internet was absolutely anonymous. Today - everyone knows if you are a dog. You can run away, but you cannot hide.

The number of information generated on the Internet (texts, pictures, tweets, video) is growing a frantic pace: a little less than two Zettabait (billion terabyte) in 2011, but almost four are expected by the end of this.

Smartphones make people happy, fashionable and productive, show sociological surveys. Very few believe that mobile devices make them lonely and depressed.

A year ago, mobile traffic was 10% of the total Internet traffic, this year-already 15%. In China, people use smartphones to enter the Internet more often than desktop computers.

But we are at the very beginning of the journey. The number of smartphones in the world is 1.5 billion, the number of users of ordinary mobile phones is 5 billion. The scope for growth is fantastic.

What is still cooler than smartphones? Tablets. For three years from the moment the iPad exits the iPhone for sales three times. In the last quarter of last year, the tablets were overtaken by the supply of PC and laptops.

But now a new era begins - the era of wearable computers. Are you laughing at Google Glass? In the 70s, everyone laughed at the PC, in the 90s-above the Internet. On average, we check our smartphones 150 times a day - read messages, answer calls, check the mail and so on. Smart glasses and watches will free you from this ritual.

The number of mobile users in China is growing and will soon reach a number of 250 million. China has already overtaken the United States.

In China, the number of scanned QR codes for the year increased from 2 to 9 million. Thanks to them, 400 million users of WeChat mobile messenger can receive discounts and bonuses.

Despite the high level of education, only 1% of the US population are highly qualified technical specialists. Startups experience and will experience personnel hunger.

The current generation does not feel physically and financially protected and does not experience career optimism - the consequences of terrorist attacks and economic crises. But it loves to consume easily accessible information and sees successful geeks with his idols. What future will they create?