The company is preparing to sell one of its last assets

Regatta Group of Companies has reduced the estimated value of the site under its former Rostov vodka distillery by 150 million rubles. and, according to Kommersant, has already found a buyer for it. The Regatta management says that three companies have ordered the development of technical documentation for the future development of the land. Sources in the market know that two options for developing the territory are being considered - mixed (shopping center and residential real estate) and single (shopping center with an area of up to 10 thousand square meters).

General Director of the Regatta Group of Companies Vladimir Kovalev told Kommersant that the price of 2.6 hectares of land under the Southern Capital Vodka Factory LLC (Rostov-on-Don), which has not been operating for a year and a half, has decreased from 550 million rubles. up to 400 million rubles. Initially, the group asked for 700 million rubles for its asset. “There were interests, but the cost of the land did not suit them,” notes Mr. Kovalev. At the end of last year, the price dropped to 550 million rubles, and this offer revived demand: negotiations were held, including with the Magnit chain, but the deal did not take place and, as a result, the company’s hypermarket was built on Temernik.

“Now we have come to the conclusion that 400 million rubles. “The price that best meets the needs of the market,” says the top manager of Regatta. According to him, the Group of Companies is negotiating with several potential buyers - both Russian and foreign companies. “In total, 11 structures showed interest in the object, but only three of them ordered the development of technical documentation for future projects,” said Mr. Kovalev, without disclosing the names of the buyers. All three investors, according to him, intend to build shopping centers on the site, while the site itself can be divided into two equal sections - 1.3 hectares each.

According to Maxim Khmel, General Director of the Parus Academy of Sciences, local companies planning to build commercial real estate in the center of Rostov are going to become investors. “I know of two options for developing the site - mixed (residential and commercial development), or purely commercial development - the construction of a shopping center,” explained the realtor.

The Regatta group of companies was founded in 1985 and was a major exporter, importer, and distributor of food products, alcoholic and soft drinks. The group included the Yuzhnaya Stolitsa vodka factory, a cognac artel, distribution companies ZAO Regatta and Yuzhnaya Stolitsa, regional subsidiaries, and a retail chain of six alcohol markets “1000 and 1 bottle.” The group of companies produced vodka brands Belaya Berezka, Yuzhnaya Stolitsa, Red Army, and Polyarka. The owners of the group are entrepreneurs Nikolai Vasilenko and Nikolai Margolin.

In the summer of 2011, Vodka Factory Southern Capital LLC was unable to pass the relicensing procedure and suspended its activities. In the fall of the same year, Regatta was forced to sell its main vodka brand, White Birch, to the Alcohol Siberian Group (ASG); in the spring of 2012, it began selling off its assets. The only company of the group that received a license to sell alcohol - TD "Fanagoria" - went to the former commercial director of "Regata" Igor Rogov (49%) and minority shareholder of the group Andrey Vorobyov (51%), LLC "Regata-Market" (manages the retail network “1000 and 1 bottle”). In September 2012, Regatta's main production asset, Southern Capital, filed for bankruptcy.

The site under the vodka distillery remains one of the last assets of the Group of Companies that have not yet been sold. According to market experts, due to its location (the central part of the city near a major transport interchange), it is quite attractive for investors. According to the general director of the consulting company Macon Realty Group, Ilya Volodko, taking into account the costs of demolishing existing structures (former factory buildings and warehouses) and building new communications, the most appropriate price for such a facility is 350–400 million rubles. According to regional realtors, the land sale transaction may be closed in the next 1–2 months.

Tatiana Serbina

"Regatta" gets rid of the land