Project of the Museum of Contemporary Art in New York

The Museum of Modern Art in New York, together with the Tumblr service, launched a special project, the purpose of which is to attract a young audience.

The New York Museum of Contemporary Art (Museum of Modern Art, abbreviated Moma)-one of the first and most representative museums of contemporary art in the world-decided to attract a young audience and created the online project of Moma Teens .

After nine months of preparation, Moma joined the Tumblr service with this blog made specifically for teenagers.

Moma Teens is a set of free art courses that include, for example, a 3D-pacify and a GIF animization master class. In addition, the resource contains a gallery, the content of which should be close to every person, under 20 years old.

Thus, the museum hopes to attract a young audience, creating opportunities for interacting with it where she lives on the Internet.

“The idea was to“ meet ”adolescents where they already exist. It seems that Tumblr is just such a place. ”

Calder Zwicky , Associate Educator at Moma

But at the same time, the MOMA was somewhat late for the Tumblr Verack-museums such as SF MOMA , Mass Moca and Moma PS1 have already left the months of using the service and many pages of their blogs. All this is for a reason - according to Compete Pulse, Tumblr users are on average much younger than users of any other social media sites. Therefore, it is likely that soon other well -known museums, such as Guggenheim and The Metropolitan Museum of Art, will also join the service.

Courses

MOMA Teens courses are focused on adolescents 13-19 years old and do not require any special training. It is only necessary to submit an application (this can be done on the site). MOMA provides all the necessary materials.

Among the closest events are the course on working with metal and the use of works of art to create social changes.

In the fall, it is planned to launch free online courses, which will also have the opportunity for those who do not live in New York.