In Russia, the demand for children's goods is growing

The market for toys and children's goods is published as advertising today is one of the most promising and dynamically developing. Organizations engaged in the sale of goods for children annually increase the revenue by 15%. About 1,200 enterprises producing children's goods operate in Russia. At the same time, the domestic market, which has good prospects for growth, for the most part consists of imported goods.

The growing sales of toys for boys and girls, market participants associate both with the growth of well -being and with the seizing demographic situation in the country. Today, about 26 million people under the age of 17 live in Russia. Leaders regions on the rate of birth rate are the Central, Volga and Southern Federal Districts.

At the same time, sales growth is noted not only in the toys segment. The demand for such goods for children as cribs, strollers, diapers, clothes, shoes increases. Last year, the income of manufacturers and sellers of products of the children's assortment amounted to $ 3.5 billion, increasing in five years by one and a half times.

Most of the market belongs to manufacturers from China, but the domestic sector intends to increase its share from 20% to 45% in the next seven years. Many factories producing adult goods open "children's" lines. Samara, Moscow, Kirov regions, St. Petersburg, Altai Territory and Vladimir Region have already announced their desire to develop the production of children's goods on their territory.