People in black

In the slang of American rappers-yuzhan, the TREP is a place where they sell drugs. Music, called the “trapp”, corresponds to narcotic reminiscences-inhibited instrumental hip-hop (about 70 beats per minute) with a booking barrel from Roland TR-808 , string film caps, as well as a hat and a small drum launched twice as faster than everything else. In the original, a rap was read under it, in the current dance version there were only exclamations. The style of clothing is monochrome - all dressed in black. Girls are shaking buttocks pulled into short shorts. In 2012, the trap, generated in the 90s by a party around the southern hip-hop, infected the minds of top producers from the mainstream. Now the Flosstradamus duet, one of the pioneers of this stylistics, remiks Lana Del Rei, and the trapp is promoted by such significant characters in the Musinnda, such as Kanye West and Rick Ross, Diplo and Hudson Mohawke . Now this is the music of stadiums. After the video, “Harlem Shake” is known even to the TREP fans of the “Evening Urgant”.

In Russia, the TREP boom began about a year ago. Epicenter - Peter. There are enough trap warecs to introduce raging youth into a stupor: Zaliv , Mula , Muamar , Mad Rave , Warp and others. The Peter-Veteran Fedor Krylov (aka Kto DJ? And Fedor Boomer), however, claims that his successful Super Tussa Summer Project is the first and only trap path club. “In Russia, it all started with us. Parties TEMPO! TEMPO! then Super TUSSA . A year later, it took to the rest of the cattle, and it rushed. ”

The main association with a trap in St. Petersburg is parties of the AVG promotional group deciphering its abbreviation as "ah ** hemovlagang." AVG is a company of friends who were hanging out for several years, until they stopped letting them into clubs, as they had a lot of fun. The party was overgrown with rumors, not yet making a single party.

At the very beginning, only one participant in the company was engaged in music - this is 4EU3 Beats , aka Matvey Larionenko. And only then Pilla got into the list. One , Rokit. Romsta and M. E. G. The promotional group initially relied on the image of parties. Because where the girls go in shorts go - everyone else goes there. And girls do not listen to music at all. They reach for elaborate beauty and impudence. For a long time, club music only prevented them from having fun. Finally, a new rock and roll with a direct sexual messenger appeared, when you can no longer jump around the handbags or to click cocktails in a bar, but to manifest yourself on the dance floor, "Tverkah" in new clothes under a viscous ghetto music. No irony is very serious.

By the first AVG campaign in the Buffet bar in August last year, promoters made a photo shoot, after launched a video report to the network. Having looked at him, any sexually mature Claber wanted to be there - fun, fumes, light erotica. Each new Place for AVG parties was larger than the previous one, and each had a full house, many hours of queues and dissatisfied, not getting inside friends.

The fifth party of AVG was made in Moscow, and then they began to carry the DJs, starting with the producer Trap-a-Holics (a virtuoso of the live samples of Araabmuzik was invited to the anniversary of August 2013 to the Augustus-Fifteener). Moreover, they began to be called into cities like Krasnodar, Ufa, Rostov-on-Don, so that AVG participants simply extinguished by creating an atmosphere. They didn’t even put music. They did not warm the audience with river.

After the video, “Harlem Shake” is known even to the TREP fans of the “Evening Urgant”.

Denis Yuzhin from the promo group Yuzhinx , who is engaged in trapp-wrecks, summarizes: “I believe that the trapp was loved by the fact that he burst into musical life not only as music, but as a whole culture. The music itself does not leave anyone indifferent, makes you move and dance, but it also dictates the fashion in clothes and even in behavior. As for St. Petersburg, already called by the capital of the Trap in Russia, the great merit of promotional groups, which are “give” to people, arranging parties and bringing foreign artists. ”

“Without his timely and viable,” says the promoter Nick Saturnov, “the local and conditionally advanced youth always tries to borrow and look like an image spied somewhere in everything: in appearance, in music, in the manner of behavior, in language, in lifestyle. At least until you hear this music from a broken tinted “nine”, which you catch on the night of Friday to Saturday, until you see how your neighbor, pacing in worn sneakers, goes to the store behind the jaguar jar in new sneakers and a baseball cap, while you do not understand that you are again conditional The uniqueness was challenged, spitting on it. The masses kill any phenomenon, make it first publicly available, as a result - nasty. A few years ago, this happened with Dabstep (if we talk about club music), even earlier - with indie and everything else. The popularity of the trapp is justified by the fact that everyone suddenly wanted to be as cool as black guys from the USA: to listen to the same music, to look the same (if the skin color does not allow, then at least repeat the manner of dressing). A little time will pass, and everyone will try to wash themselves from the trap, get off and forget it as soon as possible. In memory, there will only be how cool the most delicious parts of your girlfriends can be shaking under it and how the level of testosterone in your blood increases. These are really significant arguments in favor of the trapp. ”

“It seems to me that this is a more promising direction in fashion than in music,” agrees Andrei Reznikov, general producer of the popular dance station Radio Record. - We do not see big prospects in it. I think the trap will repeat the story of Dabstep, which has already ceased to be a mass hobby. In the concert industry, supernatural trappists are not yet visible. Now, if there was a big hit ... Of course, there is Baauer and his “Harlem Shake” - but for the majority it is just a track that is not associated with the trap. I think that in a year and a half a wave will subside. And it will become a pleasant memory of cool times. We do not twist the trapp, we are twisting the house, because it is in any case more mass music. ”

When I had to talk with AVG participants in the spring, they very ironically spoke about the Trape as a new subculture. Like, the scheme works, why not - and admitted that they are simply trying to squeeze the maximum out of success. Now they answer even more categorically: “We want to stop associates ourselves with the trap. Our connection with him is quite far -fetched, and there is no fundamental binding to him. Today he plays on our parties, tomorrow - no longer. ”