"Rain" will be paid

On September 23, the rain website switches to paid broadcasting.

This was reported by Jourdow with reference to the Director General of Rain Natalya Sindeeva. Access to the programs of the channel will be carried out by subscription, annual or monthly. At the same time, the news will remain free, Sindeeva said.

According to her, the rain seeks to develop the market of paid television broadcasting, raising the "culture of the viewer who will be ready to pay for high -quality and legal content."

The intention of the leadership of the Rain TV channel to introduce a paid subscription to the Internet broadcasting at the end of 2012. Then Natalya Sindeeva said: “The only thing that remains on the site is the notches from the program and the news block. This is a very bold solution for Russia. This is a huge risk - we can lose traffic, an audience. But it seems to us that if you still talk about a stable design, then, of course, only this is stable. ”

“If the audience will pay for information, it will be possible to avoid political risks: not to be afraid that someone can interfere with the channel. - believes Sindeeva. “Then this will become a real public television.”