New "Hedgehog" (introductory tour)

The whole outgoing year (and even a pretty piece of the previous one), we, technicians, designers and authors of the “daily magazine”, fell asleep and woke up with the only thought in the head and a splinter in the ass. What else should be in the new magazine - both in terms of content and forms - so that you, our beautiful readers, need to not only look at its pages daily, but also stay on them until everyone is read to one?

The first question that was read in the eyes of a native labor collective, when I first, already many months ago, presented him with the concept of a new “hedgehog”: is it necessary in FIG? The question, by the way, is quite appropriate, dictated by all the laziness at all inherent in all of us, but an exclusively sober approach to business. Because, as you know, they are not looking for good from good. And our good is quite visibly and tangible. In recent years, it has been accurately accumulating in editorial barns: attendance has grown, the citation index did not lag far behind the overheads of the industry, the degree of irritation to our address from those in power has invariably went through ... In a word, everything seemed to go well. Meanwhile, changing clothes and making global changes to content is a serious risk. Well, as the reader, who is accustomed for many years to the appearance of the publication and who knows exactly what place the screen click in the mouse to get the necessary information, our innovative ventures will not like? Suddenly he will turn away from us? Will start cheating on us with others? Honestly, I think about everything about it with anxiety. In a word, the questions "Why?" And "why?" Not at all idle ...

I will answer shortly - time has come. At some point, the feeling appeared that we are on the crest and, therefore, further at best we will hold our positions, and then inevitably roll down.

And now - the new "hedgehog"! Now about him. To begin with, I want to say that still our business card and the main dish, which we have been serving for your table every day for many years, there are comments and articles of the best analysts and observers in Russia. Nothing changes here, and it will never change - as you found on the pages of a “hedgehog” notes of your favorite authors on the most relevant and burning topics, you will find them in the next century. Amen. Moreover, some of the authors (for example, Viktor Shenderovich, Dmitry Oreshkin, Vladimir Nadein and George Satarov) recently gave written obligations (in fact - a creative oath), given the difficulties of the transition to a new format, to write more fervently to compensate the reader with moral damage from our innovative surveys. So in this regard you will not lose anything. And what will you get? You will acquire a full -fledged news block, framed by various delicious and important details - a review of blogs on the topic, the opinion of authoritative Newsmakers, a selection of quotes from other publications ... And yet: our news stories (I hope) will have some distinctive feature - in them (you like it or not) very unobtrusive and very dosed will be present. I know that such an approach to the news of the news is criticized by many respected representatives of the workshop, but there is nothing to be done here - otherwise we are bored. (Yes, we do not know how otherwise ...)

Now about the new "clothing". The former hedgehog model was often criticized for excessive “printing”. Say, they don’t wear it on the Internet. I will make a reservation right away, we are not fans of this black and white trend, which now tangibly rooted in Runet. All this simplification, deliberate minimalism and the lack of design, issued over the last word in the profession (oh, how much corporate contempt will come to me now!), We do not like. It still seems to us that you should not only be interesting, but it is also pleasant to open our pages. Such, excuse me, are old -fashioned - we tried to make you beautifully. And it turned out if there is, as they say ...

Yes, here's another thing: at first it will seem to you that the content is not enough, that we do not have time to keep track of everything, we are not very spoiling. Something, of course, will begin to break, some links will lead the wrong way, etc. I want to apologize in advance and assure you: we will accelerate, we will certainly pick up the proper pace and the necessary turns. Do not doubt it!

I kiss everyone!

Collage "Hedgehog"