Interpress / PhotoXPress

NCC has acquired a 3.8-hectare plot at 16 Aptekarsky Prospekt, the company's press service reports. It does not disclose the seller or the amount of the transaction. A plot in this location with prepared urban development documentation could cost 1.1-1.3 billion rubles, an ARIN representative estimated.

The project involves the construction of 70,000 square meters of housing, 3,000 square meters of commercial space, a 500-space parking lot, and a kindergarten for 100 children. The complex also includes a sports function, the development of which will be undertaken by a co-investor, whose name the company has not disclosed. On the territory of the football pitch and tennis courts, the company plans to build a multifunctional sports complex, which will include a football field and a swimming pool. NCC intends to invest more than 9.5 billion rubles in the project. Construction is planned to begin in the second quarter of 2014 and be completed in four years.

The project may be successful, comfort-class housing is in demand, but the location of the complex next to the TV tower may scare off buyers, warns Oleg Barkov, CEO of Hansa Group. According to him, housing in this place may cost 100,000-120,000 rubles per 1 sq. m. In principle, the declared project is possible on this site, but the elimination of the stadium and green areas will cause a serious public outcry, believes Alexander Zavyalov, CEO of AAG Group. According to him, infrastructure standards are not observed in this and neighboring blocks. But despite plans to switch to digital television, the TV tower is a source of radiation and there is no certainty that anyone will want to live under it, Zavyalov notes.

The complex on Aptekarsky Prospekt will be NCC's second project in the center - the company also plans to build 16,000 sq. m of housing on the Karpovka River embankment.

NCC at the TV tower

NCC at the TV tower