More O-Lim-Pi-Ada!

November 2013 - our last month of conscious life before a long hibernation. The seasonality of the Russian structure, which coincides with natural cycles, is an important factor in public life. In Russia, all the important need to have time to say in the interval between hibernation. Soon, in two to three weeks, the pre-holiday end will come to everything. The peculiarity of the moment is that by the usual December-Yandavian sleep of the mind in the new one, 2014, the February will be added to the year-the Olympics Ivanovna will come. New Year's Eve - for the first time, dear comrades! - In the media sense, it will last two months. We have a total disappearance of meaning from everything that we will hear from the media over this time.

“All important decisions are postponed after the Olympics,” unnamed sources in the government tell us, and it is clear that the most important thing now. The Olympics is previously overloaded with ideological tasks assigned to it. Defend Sochi! Of course, the Olympics will be the reason for the next energetic rise of Russia from the knees (which will probably be fixed at the legislative level immediately after); Of course, it is needed to solve all acute social problems in one fell swoop, as is customary - that is, simply exclude them from the agenda. For the authorities, this is more important than ever. This seems to be the last opportunity to assure the world that the Putin project took place. This should become an important result of the last 20 years - Russia for the first time in many years will be in the center of world news. In 1980, a close relative of the Olympics Ivanovna, Sofya Vlasyevna, was ready to break into a cake for this. A lot of good things were done, as we know now, especially for the West-special magazines were opened in the USSR for him, free theaters and Pepsi-Cola were allowed. With the image of Russia today, the situation is about the same as then, no matter how trite this comparison. The current government is also preparing to portray one and a half -month carnival of openness.

During the Olympiad, an extreme cordial regime will be introduced in the ceremonial press, all acute topics will go down on the brakes.

Demonstrative vigor in conjunction with a special official rhetoric, reminiscent of the early prose of Vladimir Sorokin, is enough to read the young author writing about the Olympics , and compare this with the history of the fascinating adventures of the Olympic torch - by February it will become total.

During the Olympiad, an extreme cordial regime will be introduced in the ceremonial press, all acute topics will go down on the brakes. TV will live on the principle of “wigging” - ritual statements about hostile America, rotten West, dangerous homosexuals, Arkady Mamontov programs and much more, apparently, will take a short break; Line heads will temporarily unscrew. We will live in a “postponed country”, where all official rhetoric will be focused on a foreign uncle. Instead of ordinary being, a fake smile with a shelf life of two months.

The Olympiad is an excellent occasion for leaching from the agenda of the political as such, for the return of a mass person to oblivion, to a state of "until 2012". But before, the authorities need to decide how to be with a “swamp business”. On the one hand, there is fatigue from the topic, an interest in it for a reading public, let’s say, pulsating - and you can not rush. On the other hand, it seems to be impossible to pull too. Judging by how the crew of Arctic Sunrise suddenly began to be allowed , the authorities have already begun preparation for winter - it forms a loyal information background .

This inspires some hope. The Olympiad, in fact, is interesting only to one thing: when the fate of the Prisoners of Bolotnaya will decide - before it or after . Will they receive some of the relief for the Olympics? Or is it, on the contrary, use it to make the most strict decision in the most inconvenient time for a public reaction?

The Russian reader is a shabashnik: he has no habit of regular news reading.

The upcoming carnival this winter - this is essential - there is no alternative. In society, in its intellectual layer, there is no immunity, habits and practices to withstand the total holiday, this long media insanity. There is no habit of dictating your own agenda, there is no tool to combat this carnival hum. Intellectual activity in Russia is also a season, interest in the news every three months falls to zero. The Russian reader is a shabashnik: he has no habit of regular news reading. In recent years, it seems to have generated a new type of reader, so to speak, Professional , a media interest that reads the news with the help of social networks and understands that reading is a kind of social duty, hygienic ritual. But this fragile tradition is disturbed due to large holiday breaks.

Then the other day I was temporarily blocked on Facebook, and then they also suddenly unlocked. To enter the entrance, they asked to submit a “passport or other identity document” - in general, it was an unpleasant feeling, but the main annoyance was that they selected my favorite daily newspaper, which I myself made from various interesting authors on a certain topic. There is no analogue of such a newspaper offline. And the point is not that these authors cannot work together: they, perhaps, could. There is simply no such publication. There are no political and public publications in the format of Special Interest or Professional Media . Even the most liberal press is arranged on the principle of General Interest . The basis of which is the desire to entertain. And therefore, these media involuntarily, due to the universal format, also become part of the carnival - they are also its hostages. Another, one thousand one, version of the closing of OpenSpace. ru : In Russia, there should be no publications exclusively about politics. In general, it is impossible in any case to allow the specialization of the media, it is impossible for them to beat at one point, it is impossible to ignore or actualize something in their arbitrariness. However, it is precisely the specialization of the media that can be the only tool for confrontation between mass madness.

In February-March 2014, a lot of social and political will take place. And, it seems, in March, the collapse is just very likely: that which all these months were silent, that which was postponed and restrained, will break out again. By this moment, we will be intellectually barely warm-we will just begin to leave the two-month New Year's Olympic hibernation. A? What? Where? What is the constitution ? ..