Stereotypes happen to take control of a person’s life. Undeservedly, but very confidently. People tend to make hasty conclusions: to judge a book by its cover, a country by one citizen, a new acquaintance by a single glance. The trouble is that not each of us knows how to broadcast internal content through external means. Especially in the first moments of communication. And therefore he becomes a victim of other people’s speculations, says Kommersant FM columnist Diana Mashkova.

Nicholas Boothman, in Persuading in 90 Seconds, sets himself the challenging but exciting challenge of teaching the reader how to instantly make a superior impression. On whom? For clients, partners, investors, and own employees. It depends on what business goals are being pursued at the moment. The author is confident that “financial success depends 15% on knowledge and skills and 85% on the ability to communicate, inspire trust and self-respect.” A former personal assistant to the advertising director of a famous British publication, and later a sought-after photographer, Butman tested his own system thousands of times. Even the most reserved and stern people revealed themselves in front of the lens of his camera in a matter of seconds. And only for the reason that Butman knows a fail-safe way to win over any person. This is what he shares in the bestseller “Convince in 90 Seconds.”

Even a child can master useful skills. The step-by-step system, supplemented with practical exercises, is elementary. In addition, it is decorated with vivid examples from the life of the author himself. Boothman teaches you how to harness your potential—body, mind, voice, and imagination—to achieve immediate results. “My book is somewhat similar to the photographs I took as a photographer,” the author writes, “a good portrait allows you to look at yourself in a new way.” And he invites the reader to create his own successful portrait in life. Learn to demonstrate inner wealth. For any professional whose work involves communication, Butman’s teaching is an invaluable and also enjoyable path to achieving new heights.

Other materials of the project "Corporate

Nicholas Boothman. "Convince in 90 seconds"